Message in Motion LLC secures full back advertising campaign for Nascar's Nextel cup up coming races at the Pocono Raceway. The campaign will include four full back bus ads on Martz commuter buses traveling into New York city and Philadelphia seven days a week for the next three months June, July, and August. The ads make an immense impact to the drivers driving behind the bus, it looks like they are joining the race out of turn three heading into the main straightaway at the race track.

The ads are very visible and unlike other forms of media they can not be turned off or tuned out. The buses provide the only outdoor advertising on Interstate 80, Interstate 280 going through New Jersey as they travel to New York city and make their way to the Up town and Down town stops. The same holds true for the route to Philadelphia on Interstate 476, and Interstate 76.