Intelligence Press Releases How They Do It | How They Do It |
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By SONYA PADGETT HOW THEY DO IT  Write your name on a sticker, peel it off and apply it to your shirt, that's essentially what a building mural is, says Mike McNeilly, an artist and president of Skytag . That's a simplistic explanation of how to make and install a "big spectacular," as they're called in the business, but it's the same concept, only on a grander scale, he adds. Most of the process and the materials are proprietary but the technology has been around for about six years, he notes. Building murals work just like advertising on the side of a bus: They're visible from the street but invisible when you're looking out the window. They're "glued" to the buildings using an optically clear adhesive, applied directly to the surface of the windows. Then, the mural -- which is installed in pieces -- is "pasted" in place. When it's pulled off, there is no residue, McNeilly says. The images are either hand-painted -- it took McNeilly about a week to paint the Barry Manilow mural -- or a graphic design. Toni Braxton's mural on the Flamingo Las Vegas was created using a photo of her, he says. Installation takes about a week, depending on weather conditions, he says. They're weather-resistant but require regular maintenance every few months to keep them looking their best, McNeilly says.
SkyTag has digitally printed the largest building wraps, painted supersized supergraphics, installed the highest tall walls and designed the largest murals in the U.S. SkyTag has relationships with the best venues in America. SkyTag's decades of experience in delivering proprietary printing processes, expert and safe installations, have produced the most spectacular and vivid images in the world.
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