SOUTH NORWALK, Conn.--Where do entertainment marketers go when they want to reach the jet-setting crowd? Clubbing. In a campaign designed to reach trendsetting urban professionals, HBO has chosen Billboard Bands as a key media vehicle to reach their youthful targets, in a campaign for the new season of its signature series, "Entourage." Billboard Bands is the exclusive provider of over one million branded wristbands per month to a network of over 170 trendy hot spots in the top DMA's.

HBO recently employed the Billboard Bands wristbands to promote the upcoming 4th season of their smash hit "Entourage." Branded wristbands featuring the premier of "Entourage" were distributed at the top clubs throughout Los Angeles, the setting for the series. "We were looking for a fresh marketing vehicle to pinpoint the target 21-34 viewer in their key markets," states Chris Spadiccini of HBO Marketing. "The Billboard Bands club network provided us with just the approach we were looking for, in an environment that perfectly compliments the show's spirit, good time theme and characters." The smash series draws on the experiences of Hollywood industry insiders to illustrate both the heady excesses of today's celebrity lifestyle, as well as the difficulty of finding love and success in the fast track of show biz.

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HBO joins a growing roster of advertisers who have selected Billboard Bands including, Sirius Radio, GFH Boards and The Global Fund, an international public/private partnership dedicated to the prevention and treatment of malaria, HIV/AIDS and tuberculosis. "Whether an advertiser is interested in a national program in the top 20 markets, or a more targeted approach, we tailor our programs to meet the individual objective of each campaign," says Epstien. "Billboard Bands provides flexibility and scale in addition to promotional overlays customized by market and by advertiser."

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