Aveeno.com , a Johnson & Johnson Consumer Company, engaged TrashTalkFCM to deploy it’s newest Non Traditional Out of Home medium; BicyTaxi’s . The BicyTaxi campaign launched on Earth Day, and is celebrated on April 22. Earth Day was created in 1970 to spark a revolution against environmental abuse.

Aveeno Branding and Sampling Campaign

BicyTaxi NYC organized the three day outdoor campaign and sent the fleet to the streets of NYC spreading the message, “This environmentally friendly ride compliments of Aveeno". The hand-to-hand sampling implemented brand ambassadors to distribute 15,000 Aveeno samples and thousands of complimentary rides through the city streets.

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About Bicytaxi

BicyTaxis have fast become a common sight in many environmentally-conscious cities worldwide. Because our cities are becoming increasingly crowded and busy, we must consider new and innovative concepts in order to maintain, or even improve, the quality of life for residents. Bicytaxi is the ideal solution to these problems as it ecologically and efficiently reduces urban emissions and therefore pollution. Urban transportation is enhanced through a flexible and reliable mobility system. Bicytaxis, however, are not only excellent means of transport for urban areas but also excel at events. They may further be used as a shuttle service and are, of course, one of the best and most effective advertising media in the outdoor sector.

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