Tesoro Media , a California based business contrived this two week Heineken campaign targeting the Coachella Music Festival, CA .

The out-of-home campaign buy was placed through MediaVest New York. The first time agency/advertiser had chosen to buy locations targeting viewers incoming on the I-10 east and Hwy 86 to the Music Festival. This is a branding/event ad campaign for Heineken to imprint "We're with the band," on the busy route between Los Angeles and Palm Springs, as thousands attend the event. Heineken, a frequent user of the mass medium (out-of-home advertising) can be seen on larger than life scaffold and wallscapes in NYC, to creating a presence in smaller markets. Placing their message in front of where the people are "outdoors". Utlizing billboards from Tesoro Media is just one more opportunity to engage consumers and deepen the recall for the brand.

View Tesoro Media's Premier Member Profile...

---