DMA Rankings-

The Designated Market Area (DMA) is a rigidly defined geographical area used by Nielsen to measure the geographic reach of the television stations in a specific region. Non-overlapping DMA regions exist throughout the continental United States, Hawaii and most of Alaska.

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Glossary of Terms-

Every profession has their own vocabulary of terms used during the course of day to day business. This is certainly true in the instance of the out-of-home media industry. Some of the terms listed in our glossary are common sense, others are not. It is imperitive that there
is compentency in the language used and that is communicated properly. Errors in comprehension of the basic terminology may lead to grave mistakes burdened by your clients. » Review the Glossary

Media Calculations-

A Media plan has to be based on reliable information to establish creditability. This is especially true when you need to calculate audited data. Using these calculators you can impose a discipline to your buying and plannng process. In turn create more confidence and conviction in your plan for the client.

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