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ADVERTICKETS™ DELIVER PROMOTIONAL PUNCH

Successful Dallas firm attracts blue-ribbon clientele with its eye-popping ads on valet and machine-issued parking tickets

DALLAS , Texas ( July 15, 2004 ) – With more than a billion cars parked every year, a Dallas firm has seized an opportunity to transform the mundane parking voucher into a memorable and stylish marketing concept.

Upswing, Inc. (dba AdverTickets) has created AdverTickets™-- high-quality, four-color ads placed on the front of oversized valet parking tickets for distribution at popular dining and entertainment venues. Attracting national attention, the tickets are now available in more than 100 markets in the United States , Canada , Mexico and Puerto Rico (including the Top 50 U.S. markets). The company also produces the vibrantly colored ads on machine-issued (“spitter”) tickets, transit tickets, and the tickets issued by “pay and display” parking meter systems popular in Europe that are coming to many U.S. cities.

The eye-catching (and often conversation-starting) AdverTickets are being used to promote everything from sporting events and DSL service, to luxury automobiles and Oscar-nominated films. They are distributed at venues ranging from the hottest Manhattan eateries and the three New York City airports, to downtown areas, shopping centers, beaches – even the valet parking bay at the Beverly Hills Post Office!

Starcom Worldwide Assistant Media Director Donna Marie Baum said, “One of our clients had a goal of reaching affluent drivers while in their vehicles, and in appropriate mind frame to address their needs as car owners. AdverTickets presented a perfect opportunity for us to meet this goal in exactly that fashion.”

In four short years, AdverTickets has grown from a $5,000 investment into a multi-million dollar company with a clientele that includes Allstate Insurance and SBC, Steven Spielberg’s DreamWorks, Delta Airlines,Altoids, Bank One, Jaguar, Lincoln-Mercury, Jiffy Lube, Lexus, Miller Brewing, Las Vegas Convention & Visitors Authority, Sony and the NHL teams Dallas Stars and Atlanta Thrashers.

AdverTickets currently manages a network representing over one billion deliverable tickets. The company expects to double in 2004. The firm dominates the market; there are no known national competitors.

AdverTickets founder and president Chris Gilliam says the $41 billion professional parking industry is one of the largest remaining consumer advertising channels – and it is relatively untapped.

“There are about 1.6 billion cars parked per year in North America, and there’s a consumer behind every wheel,” said Gilliam. “AdverTickets are a great way to reach on-the-go people in desirable and uncluttered environments where they are obligated to physically retain the ad.”

AdverTickets delivers results, save money

Gilliam says it’s a win-win situation for both advertisers and parking companies. The advertiser benefits from a message that is hand-delivered, cost effective, innovative and specifically targeted to a preferred audience. The parking companies reduce costs because they receive free pre-printed AdverTickets plus a portion of the revenues. More than 300-400 parking companies – including five of the largest parking companies in the world – have embraced the program.

Advertisers find the price attractive as well – the jumbo 3”x9” valet ticket averages four-to-five impressions each at one-third the cost of direct “junk” mail.

“A hand-delivered AdverTicket costs less than the postage alone for a direct mail piece, and the demographic profile of consumers who pay for parking in order to shop, dine or work is typically affluent,” he said. “So with a nominal investment, advertisers can come face-to-face with a very sought-after customer base.”

AdverTickets are used for image advertising, “reminder” ads and brand awareness campaigns, and are very effective for point-of-sale, couponing and other direct response use.

Austin ad agency GSD&M and telephone giant SBC have used AdverTickets in the past to promote two different products, NDA (National Directory Assistance) and All Distance. A $1 million fall campaign to promote DSL service is also underway.

“Valet and spitter tickets have been a big part of SBC's non-traditional advertising effort in 2003. We have continued to use them because of the impressive response we have received from the client as well as the exceptional execution by AdverTickets,” said Heather Koehn, GSDM’s out-of-home buying director. “SBC looks to this media vehicle for a ‘wow’ factor. It is not ordinary advertising; it’s something that goes directly in the consumer’s hand and gets the consumer’s attention with the bold printing and production.”

Gilliam and his 12-member staff work closely with advertising, promotion and media-buying agencies as well as directly with businesses. Advertisers can buy the total parking network, selective markets or individual parking companies within a market. Turnaround time for a ticket campaign is preferably 45 days. Upswing hired respected parking ticket printer The Toledo Ticket Company because of its unique expertise in producing premium-quality graphics on a wide variety of complex parking voucher formats that require special numbering and perforated segments.

“What appeals most to advertisers is our ability to skew to specific demographics and locations: downtown, upscale, families, shoppers, business people at lunch, teenagers, travelers. We pride ourselves in helping advertisers find solutions that impact their target audiences in a powerful way,” said Gilliam. “Another benefit they appreciate is that tracking is easier with the individually numbered parking tickets.”

AdverTickets lands million-dollar deals

Hundreds of examples demonstrate AdverTickets’ impact. Faust Distributing Co. saw sales of Skyy Blue malt beverage, a new offering by Miller Brewing Co., skyrocket when bar patrons were given AdverTickets. Allstate Insurance has signed on for a deal that will deliver a total of 11 million AdverTickets generating tens of millions of impressions in 25 markets. Phone giant SBC will prop up its discounted DSL service in its 15 major markets. DirectTV offered a free two-room DirectTV System to ticket recipients who called a special 800 line with their ticket number. Dallas ’ Park Place Mercedes-Benz reports it averaged 40 new car buyer leads per month from its website promoted on AdverTickets.

DreamWorks, Sony and most Hollywood studios have used AdverTickets to generate hype for their films, including Catch Me If You Can, Road To Perdition, Adaptation, Spirit and The Pianist. Up-and-coming singer Sheila Nichols landed a spot on The Tonight Show with Jay Leno after a booking agent was handed a valet AdverTicket showcasing her new CD.

“Our primary focus now,” said Gilliam, “is to grow the business and strengthen our position as a viable media option -- just like TV, radio, billboards and direct mail -- that businesses and agencies naturally consider when making promotional decisions.”

Contact

Contact Person:	Tobin Hartman
Direct Phone:	214-752-0066
Public E-Mail:	This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

Company

Website:	www.advertickets.com
Location:	Dallas
Company:	AdverTickets
City:	Dallas
State:	TX
Zip Code:	75219
Country:	USA
Address:	3624 Oak Lawn Ste 100
Phone #:	214-752-0066
Fax #:	214-752-0062
Media Kit:	www.advertickets.com/pdf/AdverTickets_Valet.pdf

Previously Released

Date	Title	Hits
Thursday, 09 August 2007	AdverTickets valet ticket campaign proves an effective way to advertise Miller’s new	163
Tuesday, 13 March 2007	Babel The Movie Promotes By Advertising To Shoppers On Mall Parking Tickets	355
Tuesday, 02 January 2007	Shoppers In Eight U.S. Cities Valet Park Free, Courtesy Of GMC ACADIA	4058
Sunday, 12 March 2006	Cricket Communications Promotes Kansas City Launch On Nearly 50,000 Currency Jackets	316
Sunday, 01 August 2004	Secret shoppers put valet attendants to the test in Dallas & Atlanta to ensure	122
Sunday, 01 August 2004	AdverTickets helps Cadillac hit a hole-in-one with high-tech golf cart advertising	134
Sunday, 01 August 2004	AdverTickets valet campaign gets musical performing artist Sheila Nicholls booked for an appearance	134
Thursday, 15 July 2004	ADVERTICKETS™ DELIVER PROMOTIONAL PUNCH	345
Friday, 01 August 2003	All State Insurance Company Reaching affluent, safe drivers through AdverTickets campaigns targeted	179
Wednesday, 01 January 2003	AdverTickets gives telecommunications giant a new way to reach potential customers in unexpected way	179

Last Updated ( Wednesday, 26 December 2007 )

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