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On The Go Marketing Opens New Doors In LA, Taps Sasha Itzikman President

April 16, 2007, Los Angeles, CA - On The Go Marketing , a New York based corporation, announced today the opening of its new office in Los Angeles to help facilitate the agency’s expansion and to better meet its client’s needs. Highlighting the announcement, OTGM’s Founder and CEO, Mark DiPippa, recently appointed long-term Executive Vice President Sasha Itzikman, to President. Itzikman will oversee operations of both the NY and LA offices.

“On the Go Marketing has been a quiet leader in the field for the past eight years. We knew that in order to expand our services and make a little noise for ourselves this year, it was time to re-open our doors in LA. With the launch of a new proprietary college tour topping our agenda, growing the team is critical if we are to offer the same level of individual service while increasing production.” said Itzikman.

Itzikman is an award-winning marketing pro who has been a key player at the company for nearly a decade, having launched OTGM and sister company DNA Creative. Her career is highlighted by her professional experience working for clients including NBC/Universal, Bravo, Starbucks, Hanes and Pantene, to name a few. In addition to her distinguished background, Itzikman serves on the Board of Directors for United Cerebral Palsy and has produced benefit premieres for theatrical releases such as “The Recruit” and “Seabiscuit.”

Of Itzikman’s appointment, CEO Mark DiPippa said, “Sasha has been with us from before the start, when we were DNA -- she knows and understands every aspect of our business. Appointing her to President was not only the next logical step, it was essential that we put her behind the wheel and let her steer us into the future.

To lead Sales and Marketing, OTGM welcomes twenty year marketing veteran Kara Kenney. Kenney’s expertise in integrated marketing, sponsorship, and sports and entertainment marketing, will lead the company to the 2008 Olympics in China (Qingdao) and marry national brand sponsors with the company’s Latina College Life Tour, launching this Fall.

On The Go Marketing is a boutique marketing and advertising agency that was established in 1999 by Mark DiPippa, founder of DiPippa Nussbaum Advertising (DNA), and Ari Forman, founder of On The Go Magazine. Together, DiPippa and CCO Forman continue to raise the creative bar with OTGM, an enterprising leader in experiential marketing. OTGM has produced sampling opportunities, mobile marketing tours, guerilla, stunt and lifestyle marketing programs for clients such as JetBlue Airlines, VW, NBC Universal, CBS Digital, Mercedes, Nike, Starbucks, Proctor and Gamble and more.

On The Go Marketing provides top-of-the-line experiential and event marketing programs for diverse publics nationwide. Dedicated to defining and challenging the boundaries of non-traditional marketing, OTGM creates new and exciting opportunities for its clients by developing unique and innovative tools that unite brands and consumers -- creating a synergistic bond that lasts a lifetime. For more information, please visit www.OnTheGoMarketing.com.

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Contact

On The Go Marketing

Contact Person:	April
Direct Phone:	212-937-6600 x237
Public E-Mail:	This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

Company

Website:	www.onthegomarketing.com
Location:	New York
Company:	On the Go Marketing
City:	New York
State:	NY
Zip Code:	10018
Country:	United States
Address:	1375 Broadway Suite 605
Phone #:	212-937-6600x237

About

On The Go Marketing is a leading provider of experiential and event marketing programs for diverse audiences nationwide. Dedicated to defining and challenging the boundaries of non-traditional marketing, OTGM creates new and exciting opportunities for its clients by developing unique and innovative tools that unite brands and consumers -- creating a synergistic bond that lasts a lifetime.

Previously Released

Date	Title
Monday, 07 April 2008	Nivea Garden of Love
Thursday, 28 February 2008	On The Go Marketing Launches The Latina College Life Tour
Tuesday, 09 October 2007	New Executive Moves For On The Go Marketing
Monday, 16 April 2007	On The Go Marketing Opens New Doors In LA, Taps Sasha Itzikman President
Sunday, 12 March 2006	On The Go Marketing Takes Test Drives To The Workplace

Last Updated ( Monday, 07 April 2008 )

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