The Network: The inception of the network was built out of pure necessity. In 2003, there had not been an open resource for a media planner to conduct research for out-of-home. There was a defined need to be filled for a resource with all details for a media company, which was easily accessible to get information on market coverage of product, photos for clients, contact information, and media kits. Previously, this was all attained by the media marketing firms and collected in file cabinets and rooms to resource from. The network was designed to be the virtual filing room for those interested in outdoor media.

Through extensive interviews with leading agencies and media companies around the country, a tailored framework design of the web site was to be advantageous for all parties. Media tools were created to assist the media planner and buyer to track and monitor media requests made with our online Request for Proposal system. This was pioneered by our company in 2004 and is now a complete online management system for buyers named Outdoor Media Zone. The media tool is already loaded with every media company in the network and is provided free to media buyers. We do this to foster better communications between buyer and vendor on the network as it is the nature of our B2B network for outdoor advertising.

Download the 2008 Media kit: Click Here

The Network Profiles: On the network a member has the ability of choosing which profile is best suited to the needs of the business. How much or how little information you wish to post on to your profile will determine the profile type. There is a basic profile and a complete profile for members on the network.

The GON Media Rolodex: The basic listing affords a media company to be included in or database for visitors. The profile is indexed and can be searched by buyers by country, states/ province and by product category

Features:

Rate: First category is free (with registration), second category is $10 and third $10 per year.

The GON Premier Profile: This profile is complete in every sense of the word with the exception of rates and allotments. The premium listing is displayed with all the same features included with the basic profile with upgrades.

• Case studies- Case studies and after campaign reports support the effectiveness of a medium
• Press Release- Allows for a media company to stay top of mind and buyers informed of new developments within a media company
• Multiple office contacts- You may list the best contact for new business and allow other to know who the executive staff are at your company
• Markets- A complete listing of markets where your products can be seen and sold.
• Photo gallery- Photos of previous campaigns offer a dramatic view of a media product.
• The gallery is shown in flash to protect your images from theft and stimulate viewers.
• Video Presentation- This feature can post a video of the products in action or a present a platform for a vendor to speak directly to a potential buyer. This requires a subscription to one of a few providers. (YouTube, Google, I Film) However, we can host your video
• Showcased in the Multi Media section of the web site for additional exposure.
• Instant Request- Each registered member has the ability to send quick requests directly from the profile you may be viewing. This is for a fast response form, to start building a new relationship.
• Skype Notification- Skype is a VOIP service integrated in your profile. This affords the users to click on your Skype tab and place a free call to you while you are online. (Requires a free download of Skype messenger)
• Brands- This is a portfolio tab where you may show off the latest brands or agencies you work with. A powerful method of informing users of a proven track record.
  

Rate: $1650 annually

The network provides an unbiased platform for all media companies to present their product and services. These additional benefits are as follows:

Search engine marketing- The Great Outdoor Network.com is indexed daily by all the major search engines, including Google, Yahoo, MSN and more. This ensures that the information posted is pushed to the top of the rankings within weeks versus months. Each profile is optimized and submitted to provide instant exposure on the web. Monitor your rankings as we drive traffic to your profile.

Effective Advertising- Members can post their own advertisements on our media avails section of the site to promote individual availabilities or special events, or promotions. This creates even more search engine rankings and direct views on the offers made by media companies.

Direct Connect- Media buyers can connect with your company directly from your profile, no middle men. We are a business to business network and provide new tools connectivity tools for buyers to request additional information, begin online chats, or schedule meetings with your company.

There are more than 350 registered and growing media marketing firms and advertising agencies registered to our network’s resource tools for outdoor media.

Get your company involved by in the B2B network for outdoor advertising Register