Launching a newscast to Hispanics may be a challenge with today's fragmented viewing audience. Telemundo 39 in Dallas, TX sought a unique media program to provide ideal exposure and maximize awareness. With free-standing Kiosk displays, CBS Outdoor Latino introduc

KXTX Telemundo 39, one of Dallas-Fort Worth's spanish-language television stations, is part of Telemundo, the U.S. Spanish television network that provides local and national programming including essential entertainment, news and sports for the fastest growing segment of the U.S. population. Telemundo reaches 93% of U.S. Hispanic viewers in 142 markets through its 24 full and low power stations, 36 broadcast affiliates and over 684 cable and wireless systems. NBC Universal is the parent company of Telemundo.

CBS Outdoor Latino positioned each kiosk in high traffic Hispanic areas of Dallas creating a cutting edge campaign that captured the attention of Telemundo 39 viewers quickly and effectively. In addition to being a highly visible medium, Dallas kiosks are vividly illuminated, they deliver a dynamic impact to both pedestrian and vehicular traffic that can't be missed.

Out-of-home advertising successfully helped Telemundo 39 connect with the Dallas Hispanic community and is currently delivering tens of thousands of daily impressions.

"We chose CBS Outdoor as an opportunity to reach & target Hispanic, Telemundo 39 viewers in an untraditional media platform", said Carmen C. Moreno, Creative Services Director for Telemundo 39, KXTX-TV. "CBS Outdoor was a vehicle that allowed us to complement our existing TV & radio campaign. In January of 2007, we launched our newscast, 'Conteo de Noticias' Telemundo with some news anchors that were new to the market. Thus far, this OOH campaign is a great way for exposure, introducing and positioning news talent & the 'Conteo de Noticias' news product into the Dallas market-ultimately increasing& retaining viewership."

ed the "Conteo de Noticias" news program to the Dallas Hispanic community.