CBS ANNOUNCES PLANS FOR THE FIRST EVER TV MARKETING INITIATIVE COMBINING THE WORLD OF OUTDOOR ADVERTISING AND WIRELESS DISTRIBUTION

CBS today announced plans for the first ever network television marketing initiative that combines the world of outdoor advertising with wireless distribution. Beginning this September, mobile users will be able to download free clips from the Network’s new primetime line-up directly at CBS Outdoor billboard locations via MobiZone, created exclusively by Kameleon Technologies.

The billboards, which will be located in Grand Central Station in New York City, will enable the mobile user to watch a clip from a new CBS primetime series. Once the mobile user chooses to activate their cell phone or PDA, the clip can be automatically downloaded via Bluetooth connectivity and can be played on the screen of their mobile device. Downloads from the network’s four new primetime series -- SHARK, SMITH, JERICHO, THE CLASS and the #1 television drama CSI: CRIME SCENE INVESTIGATION -- can be played almost instantly. The clips can then be saved or passed on to family and friends.

“By using new and emerging technology platforms in creative ways, we have found another powerful and unconventional means to reach viewers,” said George Schweitzer, President of the CBS Marketing Group. “This fits in perfectly with the Network’s outernet marketing strategy of finding innovative ways to reach viewers through exclusive partnerships that expose CBS programming to consumers outside their homes during their daily routine or while traveling.

Said Jodi Senese, Executive Vice President, Marketing, CBS Outdoor, "We are very excited to be one the first companies to bring this technology to out of home media. The ability to extend a brand's message from the static two-dimensional poster to an audio visual clip on a cell phone provides endless opportunities for out-of-home advertisers to extend their messages. CBS' free ‘sneak peek’ of their fall line-up is a tailor-made application for this technology."

Commented Patrick Nagle, CMO for Kameleon, “We are very excited to be working with the CBS Television Network and the CBS Outdoor division on this project. Brands and media companies like CBS can benefit from MobiZone applications to out-of-home media locations, as they have great content that people want to know more about.”

Kameleon Technologies is an international mobile technology company based in Paris with offices in Cambridge and New York. MobiZone® is a turn-key hardware/software solution that lets mobile users download free brand and media content via Bluetooth. No software application is required on the user’s Bluetooth-enabled handset.

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