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White Castle's Integrated Family Network Program

White Castle was looking for a way to build awareness and trial of its "18 Hamburger Share a Meal" product promotion. Zoom's Active Family Network Indoor Soccer and Bowling centers were the perfect place to locate the target consumers. To make sure consumers were surrounded by the brand, Zoom created a domination effect through our MegaLit billboards, banners and decals, as well as hot product sampling via brand ambassadors. All these elements combined to deliver a fun, integrated program that reached consumers while they were hungry.

Visit Zoom Media's Premier Member Profile...

Contact
Contact Person: Lee Levitz
Direct Phone: 212-994-4505
Public E-Mail: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

About
Zoom Media & Marketing operates an indoor network of over 8,000 venues including fitness centers, indoor soccer facilities, bowling centers, family entertainment centers, restaurants and nightclubs that reach active consumers. Zoom also has an in-house event marketing and promotion department that constructs custom media placements and marketing programs. With over 60,000 billboard locations throughout North America, Zoom is owned by the de Gaspe Beaubien family.

Company

Website:	www.zoommedia.com
Location:	New York, NY
Company:	Zoom Media and Marketing
City:	New York
State:	NY
Zip Code:	10016
Country:	USA
Address:	112 Madison Avenue 8th
Phone #:	212-994-4510
Fax #:	212 634-0041

Previously Released

Date	Title
Friday, 04 April 2008	Zoom's Digital Bar Media Has Significant Impact On Ad-Adverse Trendsetters According to New Research
Tuesday, 11 March 2008	Zoom Acquires Rights to Alloy's Bar and Restaurant Media Network
Wednesday, 27 February 2008	BIG Is The New Pepsi Stuff In NYC
Wednesday, 14 November 2007	Zoom Media & Marketing Wins Adweek Buzz Awards
Wednesday, 05 September 2007	CourtTV's Bounty Girls
Wednesday, 01 August 2007	ZOOM Launches BlueTooth Network
Monday, 30 July 2007	ZOOM Launches Digital Billboard Initiative
Wednesday, 25 July 2007	Indoor Media Provider To Offer Advertisers Coast-to-Coast Digital Network
Monday, 26 March 2007	White Castle's Integrated Family Network Program
Monday, 26 March 2007	JEEP 'Tag Shops' @ The Winter X Games
Monday, 19 March 2007	ZOOM MEDIA & MARKETING EXPANDS THE FITNESS NETWORK TO INCLUDE MAJOR INDEPENDENT GYM CHAINS
Saturday, 11 November 2006	Zoom Media's Mystery Shopper Campaign
Saturday, 11 March 2006	E! The Simple Life: Till' Death Do Us Part
Tuesday, 11 October 2005	ZOOM Ads Family Bowling Center Network
Wednesday, 05 October 2005	Online Validation of More than 100 Campaigns Generates Positive Response From Agencies

Last Updated ( Friday, 04 April 2008 )

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