OBN and TELUS SPARK attention this holiday season with new campaign

TORONTO – What could be behind all the large green and purple bows on the huge
OBN advertising posters in the Bay-Dundas Concourse?

In support of TELUS’ exciting “SPARK a little big gift” holiday campaign, the company has teamed up with OBN to take a dominant position in the Bay-Dundas Concourse. TELUS purchased one minute of a three minute loop on the new OBN interior digital network that features eight 45” LCD high resolution ceiling mounted digital video displays, and nine large format posters (12’ x 6’ horizontal) that adorn the walls of the Concourse.

To encourage public interaction with the advertising message, five of the posters are each wrapped with 40
huge bows that the public are encouraged to remove to reveal the ad messages beneath. OBN will be
replacing these bows every week of the campaign that runs through to the end of 2006. The advertising
concept and ideas were created and executed by Media Experts and TAXI Toronto.

There are three creative executions in total. Two remain constant with one featuring TELUS’ tag line:
“SPARK a little big gift”, to promote its mobile phones offering the SPARK line up of mobile entertainment,
information and messaging services, while the second features the current TELUS spokescritter, the
Squirrel monkey, with a gift bow on a mobile phone. Each of these creative executions is posted at the
beginning and end of the Concourse.

The third creative execution, on the five posters with bows that are posted in the middle of the Concourse,
shows a mix of CD covers representing music that clients can download through TELUS Mobile Music and
other SPARK services such as TELUS Mobile TV and TELUS Mobile Radio, which offers 20 satellitepowered
radio stations.
The new Bay-Dundas Concourse connects the Toronto Eaton Centre to Canadian Tire, Best Buy and the
new Ryerson School of Business in downtown Toronto. The Concourse is expected to deliver a weekly
audience of approximately 150,000, many of whom are tech-savvy, given the retail and educational
destinations being linked by the Concourse.
OBN’s new interior digital network in the Bay-Dundas Concourse offers the same flexibility of strategically
changing creative to suit an advertiser’s needs on a daily or even several times daily basis, just as OBN’s
large outdoor digital video boards offer.
Outdoor Broadcast Network (OBN), is a national media company that markets the largest network of LED
video boards in Canada as well as several specialized out-of-home media venues. OBN provides marketers
with unique advertising solutions by leveraging technology that enables them to engage their viewers. The
OBN national network currently includes Toronto, Vancouver, Edmonton, Winnipeg, Hamilton, Cambridge,
Niagara Falls, and delivers a weekly audience of over 6.8 million.
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About TELUS
TELUS (TSX: T, T.A; NYSE: TU) is a leading national telecommunications company in Canada, with $8.5
billion of annual revenue and 10.5 million customer connections including 4.9 million wireless subscribers,
4.6 million wireline network access lines and 1.1 million Internet subscribers. TELUS provides a wide range
of communications products and services including data, Internet protocol (IP), voice, entertainment and
video. Committed to being Canada's premier corporate citizen, over the last five years TELUS
has contributed more than $62 million to charitable and non-profit organizations, and has established seven
TELUS Community Boards across Canada to lead its local philanthropic initiatives. For more information
about TELUS, please visit telus.com.

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