Escalator Handrail Advertising achieves unprecedented 76% unprompted advertising recall.
Escalated Advertising commissioned Roy Morgan Research to complete a number of consumer recall studies on its Escalator Handrail Media.
The results far out-performed competing out of home media such as billboards, street furniture or shopping centre panels:
- 76% unprompted advertising recall
- 75% unprompted brand recall
- 85% prompted advertising recall
The advertising market recall results supported previous campaign results including a 38% increase in foot traffic (Sushi Roll, 2007) and a 19.3% sales increase (Vodafone 2007).On the back of these outstanding results, Australia’s leading telecommunications companies Telstra and Optus launched escalator handrail advertising campaigns leading up to Christmas.Escalated Advertising now has distributors in 10 countries and counting.
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Contact
Contact Person: Paul Rogash Direct Phone: 613 9827 7922 Mobile: 61438 319 056 Public E-Mail:
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Company
Website: www.escalated.com.au Location: Australia Company: Escalated Advertising City: South Yarra State: Victoria Zip Code: 3141 Country: Australia Address: Melbourne 4-6 Howitt Street Phone #: 61 3 9827 7922 Fax #: 61 3 9827 5336
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