The ZOOM Media “Mystery Whisperer” campaign launched in 11 book stores throughout Manhattan and is currently being expanded to other target hot spots like the Time Warner Center and Atlanta. Motion sensors activate the 30-second “beamed” message when a consumer steps directly in front of a poster display advertising the upcoming Court TV series in the store. The individual doesn’t need a PDA, cell phone or any other technology to hear the ad.

“Hey you, over here, don’t turn around. Do you hear me? Do you ever think about murder? Committing the ultimate crime? I do. All the time. I get paid to think about it. I’m a best selling crime writer. Watch me and other masters of crime fiction....”

“There’s a lot of media and marketing out there and this is legitimately cool,” said Patrick West, VP of media and marketing for Zoom. “But unlike other new technology, it’s not limited to only 1 percent of the population to activate it.”

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