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Bank of America West Coast Phone Kiosk Advertising | Bank of America West Coast Phone Kiosk Advertising |
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Bank of America recently employed this approach in two West Coast markets. Using a list of competitive bank branches, PPM was able to place B of A's ads for its "Keep the Change" program within 1-2 blocks of the targeted competitors' locations. This approach enables B of A to connect with consumers in a highly relevant environment. >>Visit Prime Point Media's Website
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AboutPrime Point Media, a division of OutdoorPartner Media (TSXV: OPX), is the leading provider of national payphone kiosk advertising, and also has a network of PartnerBins – litter/recycling receptacles that carry advertising on each side – in 10 U.S. cities. Many of the world’s best known brands, including American Express, Anheuser-Busch, Bank of America, Bristol-Myers Squibb, Coca-Cola, General Motors, Ford, Miller Brewing, Procter and Gamble, Time Warner and Verizon have run advertising programs with the company. The Prime Point network lets advertisers combine the benefits of out-of-home media placement--such as a cost-effective, “always-on” presence--with a greater ability to target a specific audience. Prime Point’s proprietary database of more than 700,000 locations is highly correlated with data on demography, ethnicity, income, business location and many other characteristics that let advertisers reach exactly the audience they want.
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NEW!! Download your copy of OUTREACH MAY 2008 Volume 1, 3rd Edition.
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