“Where the Cupboards are Full and the Laundry is Free.”

This holiday season Ambient Planet is jumping on board with Amtrak. The nontraditional advertising agency has come up with the creative idea to team up with local Chicago college pizzerias to help introduce Amtrak’s three new lines that will provide eight new additions to the Amtrak train schedule in the greater Chicago area.

Ambient Planet’s non-traditional campaign will aggressively target Chicago college students that need to travel home to surrounding cities for Thanksgiving break and the December Holiday season. This creative approach will definitely not be overlooked by these salivating college pizza-goers. Ambient Planet distributed several thousand pizza boxes to the student’s favorite local pizzerias that serve seven Illinois colleges that will benefit most from Amtrak’s new Chicago lines and services.

Directly on top of these pizza boxes, Ambient Planet has brilliantly branded an Amtrak announcement about their new Chicago schedule so right when students receive their pizza they are reminded to make their holiday traveling arrangements with Amtrak. Ambient Planet has arranged for the local pizzerias to start sending their delivery people out with these Amtrak branded pizza boxes on November 15th and will be distributed through the middle of December in order to keep the Amtrak services on the top of students’ minds during the busy holiday and midterm season.

In addition to the branded pizza boxes, Ambient Planet has also sent out street teams to each campus during their respective Homecoming games to hand out flyers introducing the new Amtrak services and schedule time-tables. Ambient Planet’s aggressive campaign targeting Chicago college students is a perfect way to remind students during their crazy midterm schedule to book their Amtrak tickets home “where the cupboards are full and the laundry is free!”

his clever advertising firm opened its doors in December 2000 and is one of the largest non-traditional media companies in the US. Their growing media clients include Verizon, Unilever, Continental Airlines, Time Warner, and ABC networks. All theses and future clients share a common thread and that is that their consumers connect with the relevant, unexpected, surprising channels that Ambient Planet provides. >>Visit Ambient Planet's OOH Profile

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