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Cricket Communications Promotes Kansas City Launch On Nearly 50,000 Currency Jackets

Low-cost phone service places ads on 48,000 Ace Cash Express

currency jackets in Kansas City market; AdverTickets executes
campaign
Cricket Currency Jacket Advertising KANSAS CITY, Mo. – October 11, 2006 – Cricket Communications, a provider of affordable wireless services, is promoting the launch of its "no signed contracts, no hassles” wireless service in the Kansas City market with full-color ads on 48,000 Ace Cash Express currency jackets. Continuing for the next three months through the holiday season, all Ace Cash Express check-cashing customers in

Kansas City will receive their funds tucked inside the Cricket Communications currency jacket.
Dallas-based AdverTickets, a media company specializing in out-of-home advertising and promotional programs, is executing the turnkey program for Outdoor Media Alliance, Cricket Communications’ media buying agency.

“AdverTickets created the Currency Jacket product for check cashingfacilities as a unique and highly effective way for advertisers to hand their message directly to millions of customers who leave these facilities with cash-in-hand,” said Chris Gilliam, founder, president
and CEO of AdverTickets. “This demographic is ideally suited for Cricket Communications’ message: ‘here’s a brand new, affordable product for you that doesn’t require contracts.’ Now, that’s a fit! We expect it to really resonate with these valuable, price-conscious
consumers.”

Three of the currency jacket’s four panels will feature full-color ads
from Cricket Communications’ “Have You Heard?” marketing
campaign, including a visual of a Motorola RazR cell phone and a
detailed description of flat-rate mobile phone service’s benefits.
Other recent AdverTickets initiatives include marketing campaigns for
Monster.com in Dallas and Atlanta; Allstate Insurance in 20 markets,
including Chicago, Atlanta, Dallas, Portland, Nashville and other
major cities with suburbs; AT&T in Cleveland, Chicago, San Diego,
Houston, Dallas, Los Angeles, Indianapolis, Oklahoma City, Austin,
Detroit and Sacramento; and the U.S. Army National Guard on
Greyhound Lines buses, Amtrak trains and U.S. Airways flights
throughout the United States.

Contact

Contact Person:	Tobin Hartman
Direct Phone:	214-752-0066
Public E-Mail:	This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

About

AdverTicketsTM specializes in Hand-To-Hand Advertising™, providing full-color advertisements placed directly into the hands of consumers where they live, work, play and travel. The nontraditional out-of-home media company’s variety of unique products includes valet and machine-issued parking tickets; Boom-Ads®; hotel key cards; airline, bus and rail tickets and ticket jackets; and currency jackets at check cashing facilities.

AdverTickets allows advertisers to reach restaurant and nightclub patrons, shoppers, travelers, commuters, and general workers to business executives, all day, everyday – often at the point of sale. Recipients are required to physically accept and retain the advertisement. AdverTickets create ground-level exposure while reaching on the go consumers at key points in their daily lives.

Company

Website:	www.advertickets.com
Location:	Dallas
Company:	AdverTickets
City:	Dallas
State:	TX
Zip Code:	75219
Country:	USA
Address:	3624 Oak Lawn Ste 100
Phone #:	214-752-0066
Fax #:	214-752-0062
Media Kit:	www.advertickets.com/pdf/AdverTickets_Valet.pdf

Previously Released

Date	Title	Hits
Thursday, 09 August 2007	AdverTickets valet ticket campaign proves an effective way to advertise Miller’s new	163
Tuesday, 13 March 2007	Babel The Movie Promotes By Advertising To Shoppers On Mall Parking Tickets	355
Tuesday, 02 January 2007	Shoppers In Eight U.S. Cities Valet Park Free, Courtesy Of GMC ACADIA	4058
Sunday, 12 March 2006	Cricket Communications Promotes Kansas City Launch On Nearly 50,000 Currency Jackets	316
Sunday, 01 August 2004	Secret shoppers put valet attendants to the test in Dallas & Atlanta to ensure	122
Sunday, 01 August 2004	AdverTickets helps Cadillac hit a hole-in-one with high-tech golf cart advertising	134
Sunday, 01 August 2004	AdverTickets valet campaign gets musical performing artist Sheila Nicholls booked for an appearance	134
Thursday, 15 July 2004	ADVERTICKETS™ DELIVER PROMOTIONAL PUNCH	345
Friday, 01 August 2003	All State Insurance Company Reaching affluent, safe drivers through AdverTickets campaigns targeted	179
Wednesday, 01 January 2003	AdverTickets gives telecommunications giant a new way to reach potential customers in unexpected way	179

Last Updated ( Wednesday, 26 December 2007 )

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