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Draftfcb Snags Miller Lite Holiday Project NEW YORK MillerCoors has confirmed that Interpublic Group's Draftfcb in Chicago has been awarded a "holiday-themed assignment" on the Miller Lite brand. Hyperfactory Adds Publicis Mobile Exec NEW YORK Angela Steele, the former lead U.S. mobile executive at Publicis Groupe, has jumped to independent mobile shop The Hyperfactory. Steele joined the company this week as svp, global strategist. Kodak Inkjet Printer Account to Deutsch NEW YORK Deutsch here has landed U.S. creative and media duties on Kodak's line of inkjet printers, the client confirmed today. Billings were not disclosed but sources estimated them at $40-50 million. Agency Team Takes $400 Mil. MillerCoors Media Biz NEW YORK MillerCoors said it has hired MC Media, a new unit being created by Draftfcb, Initiative and Kinetic, to handle the client's consolidated media chores following a review. MillerCoors spends more than $400 million annually on ads. Draftfcb exec Bob Bernstein will serve as managing director of MC Media. NFL Asks Fans to Pick Star of Next Super Bowl Spot NEW YORK The National Football League will unleash a TV spot this weekend to encourage online voting on its Web site dedicated to the Super Bowl, NFL.com/SuperAd. Wedgwood Brand in Play NEW YORK Waterford Wedgwood USA, fresh off the completion of a review for Waterford Crystal, is reviewing creative and media duties on its Wedgwood brand of china, glassware and flatware. Poll: It's an Off Year for Toy Shopping, Too NEW YORK If the phrase "Christmas shopping" evokes an image of harried adults rummaging around in stores' toy departments, your imagination may need some updating. Reflecting the fact that a declining number of U.S. households now include children, fewer than half the respondents to a new Harris Poll said they expect to buy toys this holiday season. November Sweeps: CBS Is Most Watched, Fox Slumps NEW YORK Three weeks into the November 2008 sweeps, leadership is mixed between CBS and ABC, according to Nielsen Media Research. CBS remains the most-watched network, with 1.43 million more viewers than second-place ABC. A-B InBev Names Key Execs NEW YORK Anheuser-Busch today announced a new executive lineup in its business unit following the completion of its merger with InBev. The new company, A-B InBev, has appointed Keith Levy vp, marketing to lead brand management. Crispin, Plum TV Intro 'Mr. Internet' NEW YORK Crispin Porter + Bogusky and Plum TV are launching their first co-production over Thanksgiving Day weekend, Mr. Internet, a 30-minute show hosted by vp, group creative director Dave Schiff (shown). R/GA ECD Heads to BBH NEW YORK Bartle Bogle Hegarty here has named Robert Rasmussen executive creative director of innovation, a new position at the Publicis Groupe-backed agency. Rasmussen was most recently ecd at R/GA on Nike. Domestic Auto Spending Slows NEW YORK As the auto industry continues to sputter and the big carmakers seek a federal bailout, it's little surprise that media spending in the category has begun to erode. Study: Despite Recession, Online Ad Sector Grows NEW YORK The days of continuous record-setting quarters appear over for now, but online advertising is still growing steadily in the face of a rough economic environment, based on the latest figures released by the Interactive Advertising Bureau and PwC. Scribes: Show Us the New-Media Money LOS ANGELES The Writers Guild of America strike is long over, but according to an arbitration filing by the guild, its members have not seen any of the new-media residuals agreed upon in their new contract with Hollywood producers. PV Media Launches BreakingNews.com NEW YORK PV Media Group, parent of the AdOn Network, a contextual and behavioral targeting online ad net, has launched BreakingNews.com, a hybrid online social network/news aggregation site that caters to news junkies. The company has hired veteran newspaper journalist James McDonald to run the service as president and CEO. IAC's Citysearch Expands NEW YORK IAC’s Citysearch said it has expanded its coverage range from its core 140 local cities guides (such as NewYork.citysearch.com) to 75,000 cities and neighborhoods across the U.S. Kodak Names CMO NEW YORK Eastman Kodak this week named Jeffrey Hayzlett chief marketing officer, effective Jan. 1. Hayzlett, who joined Kodak in 2006 as CMO and vp of the graphic communications group, became chief business development officer in December 2007. Cliff Freeman Names a New CEO NEW YORK Cliff Freeman and Partners has replaced Jeff McClelland, the agency's CEO since late 2005, with Clayton Ruebensaal III (shown), a senior account director at BBDO. HP Unit Eyes 3 in Global Review NEW YORK Hewlett-Packard has cut to three holding companies in its review of global marketing services for its Technology Solutions Group, sources said. Still contending are teams from Omnicom, WPP and Havas, said sources. The assignment includes traditional advertising, direct marketing, search-engine marketing, interactive efforts and media duties. Total estimated account revenue is $100 million-plus. Q&A: YouTube's CMO Goes 'Live' NEW YORK Chris Di Cesare, YouTube's CMO, discusses the video sharing site's first live event, YouTube Live, as well the opportunities the site holds for marketers moving forward.

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