Mobile Media Technology Integrated mobile media advertising reaches and interacts with customers in real time delivering content, coupons, etc... directly to mobile devices.
Lease
Private
Id: 464
16.05.2008
By:
Bluetooth Proximity Marketing
Bluetooth Advertising
Lucent Advertising is one of the first companies to offer this unique and effective advertising services.
Bluetooth technology is now the latest medium for advertising and marketing. Bluetooth proximity marketing has become all the rage overseas as the newest way to connect with potential or existing customers.
Here is how it works:
Imagine you're walking through a mall, and you pass a proximity broadcast station. The key is to have your phone on and in "discoverable" mode. This will allow all possible ads in the area to "hit" your phone - asking if you want to receive free content from the provider.
For Example, say you're visiting a shopping center and there is a LucentAds proximity marketing station set up. If your phone is in discoverable mode, you'll receive a message asking if you want to receive free content from "ABC Company" that is located within that particular center. If you choose to accept then either a message in the form of text or image will appear on your phone. If you decide for some reason to decline, you will not be asked or inconvenienced again that particular day.
Think of it as a virtual billboard or flyer advertisement.
Marketplace 
;)
