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Event: 'Brand Activation Strategies- Using Digital Out-of-Home Media'

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Date: Tuesday, September 09, 2008 At 07:45:00 AM

Duration: 2 Days

Contact Info:

Strategy Institute 10th Floor, 230 Park Avenue New York, New York 10169 1-866-298-9343

Email: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

URL: http://www.strategyinstitute.com/090908_ba2/dsp.php

Sept. 9 & 10, 2008…this conference is for you! Digital out-of-home media (DOOH) is touted as the “hottest medium” today, playing a critical role in brand activation, 360-degree marketing and creativity breakthrough!

The fastest growing medium since the Internet has attracted the entry of traditional media players – including NBC Everywhere and CBS Outernet – creating scale and one-stop shop. New measurement initiatives by Arbitron and Nielsen further validate and secure the medium’s placement in the overall integrated media plan.

Outdoor, mobile and the “Outernet” are all coming together to deliver powerful brand messages. Find out how you can get in on the action.

Outdoor 2.0, the marriage between wireless technology and digital billboards, is allowing engagement, lead generation and campaign effectiveness tracking. Brands can drive sales, generate a better Return on Message through content best practices, and improve the shopper experience in retail through media creativity that’s never been seen before.

www.StrategyInstitute.com

Your best digital out-of-home (DOOH) media learning and networking opportunity

for senior executives for targeted messaging

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