Coordinating a strategic advertising campaign, combining both traditional and new age media, to win
over your target audience

 Why you cannot miss this event
It is a widely known fact that many organisations today rely
heavily on advertising and effective marketing campaigns to
compete effectively. The value placed on advertising is
considered priceless. It is also a fact that traditional advertising
methods such as television, radio, newspaper and various other
commercials are loosing the grip on their audiences. To say that
organisations need to improve their current advertising strategies
is indeed an understatement.
This conference provides an insight on how organisations can
connect with their target audiences. You will be taken through a
new world of communication, where customers are using new
age media to interact with one another. Learn how your
organisation can gain exposure and brand integrity by tapping
into this precious resource and use it for advertising and
promotional purposes. Do not miss out on the opportunity to
convert your traditional advertising techniques into something that
is unique, outstanding and guaranteed to stop your customers in
their tracks.
Key Benefits
·  Fueling your organisation with an in-depth knowledge of
creative design and how this can compliment your advertising
strategies
·  Leveraging from the use of online social communities to
build a solid customer base
·  Capturing your target audience around the clock by investing
in mobile advertising and marketing
·  Structuring an effective word-of-mouth (WOM) campaign
that works well with your brand and product
·  Revamping your traditional advertising methods and
techniques into a strategy that can grab the attention of the
customer
·  Combining various alternative advertising techniques to form
a solid marketing campaign suitable for your organisation
·  Understanding the return on investment for alternative
advertising and incorporating this within your advertising
budget

 Who Should Attend:
CEOs, COOs, CFOs, Presidents, Vice
Presidents, Managing Directors, Directors,
General Managers, Senior Managers,
Managers, Heads, Professionals and
Specialists of:
·  Marketing
·  Advertising
·  Brand Management
·  Brand Development
·  Brand Strategy
·  Corporate Strategy
·  Corporate Development
·  Corporate Communication
·  Business Development
·  Strategic Planning
·  Product Management
·  Promotion
·  Sponsorship and Affiliate Programs
·  Public Relations
·  Customer Relationship Management
·  Customer Research
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From These Target Sectors:
·  FMCG’s
·  Pharmaceuticals / Healthcare
·  Telecommunications
·  Consumer electric and electronic
manufacturers
·  Banking and Financial Services
·  Automobile Manufacturers / Distributors
·  Large Retailers and Retail Chains
·  Airlines
·  Hospitality and Restaurant Chains
Confirmed Speakers:
·  Anthony Houlahan VP Marketing
Alcatel-Lucent
·  Annie Chiam Country Mktg. Manager
Microsoft Digital Advertising Solutions
·  Umesh Phakde Country Mktg. Manager
Proctor and Gamble