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DATE: Thursday, September 6^th

WHAT: Teleconference Event

TOPIC: The Myths and Realities of Selling

& Communicating Value

WHO SHOULD ATTEND: Sales, Marketing, Communications and Any

COST: Complimentary for Invited Guests

I am delighted to invite you and your team members to participate in The Myths and Realities of Selling & Communicating Value. This unique teleconference is being offered free by JMC and Strategy Mapping Selling, the rabble-rousers instigating the 360ฐ Revolution for Driving Growth.

In the 60-minute call on September 6^th, we will:

ท Explore the 5 Myths and Realities of identifying the value you sell

ท Discuss the 5 Myths and Realities of communicating this value

ท Learn about the 360ฐ Revolution - a strategy to help you drive bottom-line growth and boost the results from your sales and marketing resources

What can you expect?

ท AN INFORMAL, 45-MINUTE PHONE "CONVERSATION" with JMC President, John Mallen, and SMS President, Tim McMahon, exploring the DNA of value and introducing the 360ฐ Revolution - a process for optimizing the resources you have to sell more, grow faster and achieve success. SMS Partner Tom Kramer, former marketing and sales executive with IBM, Canon and Eastman Kodak, will moderate and make sure your questions are answered

ท A WEB OPTION - although designed as an audio event, you can dial in and follow along on the Web

ท THE FREE 360ฐ Revolutionary Manifesto, including:

o The full presentation materials

o The 360ฐ Revolution Challenge - a self-administered questionnaire you can use to gauge how well you are using your resources and identify areas for action

Please mark the date and time on your calendar, and let us know by e-mail if you'd like to attend. If you cannot listen in, but are interested in receiving the materials, please let us know.