Who Should Attend
Media and entertainment executives who are eager to cultivate their
leadership strengths and enhance their performance results.
Program Details
Day 1:
• Breaking the Mindset and Opening New Horizons
• Evaluating Your Leadership Skills
• Step-by-Step Leadership Improvement
• Team Leadership: Examples and Models to Learn From
• Developing a Leadership Mission
Day 2:
• Strategic Leadership
• Industry Experience: The Experts Speak
• Understanding Cultural and Creative Issues
• Putting It All Together: YOUR Action Plan for Applying These Concepts

What are the leadership implications of firing a Tom Cruise or Tom
Freston? What are leadership strategies for managing in threatened
industries, such as the record business or the newspaper sector?
Rapid changes in business models, value chains and technology
are making leadership challenges more acute than ever.
In this shifting media landscape, leaders continue to shape and influence
the strategies of media and entertainment firms, and the lives of those who
work in them. Outstanding media and entertainment careers are built on
visionary leadership that combines the abilities to develop and motivate
teams; create winning projects; navigate highly political terrain; and lead
creative talent.
IME designed Mission Critical Leadership to help media and entertainment
executives enhance their understanding of how to be a successful leader
and have more impact on those around them. Mission Critical Leadership
evaluates leadership from two crucial points of view: 1) hands-on leadership
of teams, and 2) strategic leadership of the company, the combination of
which builds leadership success. The program provides interactive training
in these areas to optimize your M&E career trajectory.
Key Benefits
• Transform your current skills to reach a new level of impact.
• Understand how to be a strong, strategic leader and have
more effect on those around you.
• Benefit from networking and dialogue with professionals from
other M&E businesses.
• Gain insight from Subject Matter Experts who co-design and
present course content, and are available to share insider views
with participants. These established professionals have overcome
substantial leadership challenges during their successful careers.
• Experience a program that is concise and focused, yet intensely
impacts participants’ approach to current responsibilities or
career promotions.