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Arbitron Product Sampling Study
Details for Arbitron Product Sampling Study
PropertyValue
NameArbitron Product Sampling Study
DescriptionThis study evaluates the effectiveness of product sampling as a marketing and sales tool. The study demonstrates product sampling reach and composition, measures consumer engagement with product sampling and estimates product sampling influence on the short- and long-term lift in sales. The study also discusses product sampling as a marketing strategy for acquiring new customers, growing product market share and building loyalty among existing customers.
Filesize251.27 kB
Filetypepdf (Mime Type: application/pdf)
CreatorGONETWORK
Created On: 11/12/2008 15:09
Hits75 Hits
Homepagehttp://www.arbitron.com/outdoor_companies/custom_research.htm
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