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The Arbitron Outdoor Study- 2003
Details for The Arbitron Outdoor Study- 2003
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NameThe Arbitron Outdoor Study- 2003
DescriptionVisit Arbitron for more research: www.arbitron.com (http://www.arbitron.com/outdoor_companies/freestudies_outdoor.htm)Designed to examine the media habits of America's pedestrians, vehicle drivers/passengers, and commuters, The Arbitron Outdoor Study surveyed 2003 consumers aged 18 and older by phone. Among the study's findings are that Outdoor media play a crucial role in the media mix by reaching consumers who are not exposed to either newspaper or local television news. It also segments Outdoor media's most powerful, new consumer groups: Americans who are heavy commuters; those who rack up high mileage in vehicles; and those who log above average time
Filesize381.24 kB
Filetypepdf (Mime Type: application/pdf)
CreatorGONETWORK
Created On: 06/11/2008 16:26
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