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BriteVision Media Profile Page

Profile

Fast Facts

Year Co. Established: 03/19/2005
No. of Employees: 50-100
Company Type: Private
Role: Ambient Media Vendor; Indoor Media
BriteVision Media
Hits 1578
Member Since 03/19/2007 00:16:27
Last Online 03/27/2008 19:20:43
Last Updated 03/18/2008 18:44:15
 

Profile

Overview

Overview:

BriteVision is a leading media company that invented cup sleeve advertising. In 1999, BriteVision invented the Ad-Sleeve, a unique media vehicle integrated in the American consumer's coffee habit that provides the ability to target consumers where they work, live, and play. BriteVision is the only media company that is 100% focused on cup sleeve advertising and has helped many leading US brands integrate this unique lifestyle medium as a successful component into their marketing strategies. In 2005, BriteVision was acquired as a wholly owned subsidiary of Brite Media Group, a media company backed by Trimaran Capital Partners.

BriteVision's free Ad-Sleeves, unique full-color product line, and exclusive café network membership program helps coffeehouses dramatically reduce their cup sleeve expense, while leveraging their most powerful touch-point to enhance the consumer experience. The company manufactures over 200 million Ad-Sleeves per year and provides full-color custom printing for coffeehouse chains and Quick Service Restaurant (QSR) concepts interested in the highest quality printing standards for building their brand. BriteVision also manages co-branded programs for large coffeehouse chains and QSR concepts to help them also eliminate their cup sleeve expense.

We manufacture and distribute over 18 million branded coffee sleeves each month to the exclusive and contractual BriteVision Cafe Network™ of over 6,000 upscale chain and independent coffeehouses nationwide. Our programs are all inclusive, and one rate includes four-color process production on this patented product, targeted placement, and audited distribution to these contracted coffeehouse locations.

Campaigns can be both geographically and demographically targeted, and we now serve: Top 80 Markets, Downtowns/Suburbs/Neighborhoods, Airports/Train Stations, College Campuses, Major Coffeehouse Chains/Bookstores, and Convenience Stores. Clients also have the opportunity to place samples, coupons, and other promotional elements on the coffee sleeves. In-store signage such as posters, table tents, and acrylic rack distribution is also available, along with buzz creating café events implemented by our street teams.

 

Competitive Niche:

Lifestyle Medium 

AdSleeves transform a daily American habit into an unprecedented advertising platform for building a one-to-one connection with consumers as they travel, work, and play.

Size and Breadth

15-18 million sleeves distributed per month to 6,000+ locations (80% within the top 10 DMAs!).

Targeted and Scalable

Network allows advertisers to reach consumers by DMA, city, zip code, or even a specfic cafe location.

Solid Network

Cafe members are under contractual agreements and are committed to only use BriteVision AdSleeves.

Clutter Free

Each monthly campaign distributes one advertiser per cafe.

Accountability

Guaranteed distribution and tracking with our online proof of performance.

Company Info

Website: www.britevision.com
Location: San Francisco
Company: BriteVision Media
City: San Francisco
State: CA
Zip Code: 94105
Country: United States
Address: 50 1st Street Suite 600
Phone #: (877) 479-7777
Fax #: (888) 755-5282

Contact Info

Contact Person: Greg Martin
Direct Phone: (818) 349-3569
Public E-Mail: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

Product/Service

Products / Services: 1 Sheet Posters; Airport Advertising; Campus Advertising; Coffee Cups/ Sleeves; Gas Stations; Restaurants; Restroom Advertising
Specialized Services:
Product Name : Coffee Sleeves
 
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Description

Research suggests that our lives are becoming more and more fragmented, and consumers are spending less time watching TV, listening to the Radio, and reading Newspapers and Magazines. However, consumers still manage to make time for their daily cup of coffee, a habit that is getting more difficult for them to break

The BriteVision Media™ solution has transformed this functional and patented product into a targeted marketing vehicle, enabling advertisers to promote their products and services to key prospects and current customers during their daily coffee habit.

The Medium is Hand-Delivered and Place-Based
The Message is Full Color, Stand Alone, and Attention-Grabbing
The Impression is Extended and Involved

With presence in the top 80 markets (DMAs) across the United States, as well as major metropolitan cities internationally, the exclusive BriteVision Café Network™ provides advertisers with a valuable communication channel capable of reaching over 12 million retail coffee consumers each month. These "$3-latte drinkers" are lining up in over 6,000 contractual BriteVision™ cafes, waiting for their hand-delivered cup of java along with your uncluttered, visually stimulating message.

Out of Home Meets Direct Mail


Campaigns are both geographically and demographically scalable, and can be targeted to specific cities, specific sections of cities, or can be targeted by specific attributes such as household income or even zip code.

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The Ad-Sleeve

The Ad-Sleeve is a true lifestyle marketing vehicle that improves the effectiveness of branding and direct response strategies.

Seamless integration
Cup sleeves are a functional component of America's daily coffee habit and are placed on coffee cups as part of the specialty coffee experience.

Unparalleled touch-point
Average coffee consumer spends 49 minutes with our Ad-Sleeve; the average recall of the advertisement is 65%.*

Multiple impressions
In addition to the consumer holding the cup, the average Ad-Sleeve is viewed by six additional consumers before it is discarded.*

Targeted and scalable delivery
Consumers can be reached where they work, play, and live, from a local to a national level.

Dynamic Creative Capabilities
Heat activated inks, and product or coupon attachments can be easily incorporated to enhance the effectiveness of Ad-Sleeve campaigns.

* Source: NOP World - 2005

 

Countries

Global Markets: United States

Key People

New Business Contact: gmartin@britemg.com

Market Coverage

Cities: Nationwide

Media Category

Media Category: Ambient Media Provider
Media Category 2: Indoor Signage Company

Brands

Previous Clients:

Client Portfolio

Hundreds of US brands rely on BriteVision to integrate Ad-SleeveTM campaigns as a successful component of their marketing strategies.
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Product PIX

Below are product photos submitted by the member as representative of their campaigns or product photos. Click on the image for a close up.


 

Marketplace Ads

   Ad Views Price Date
 Specialized Coffee Sleeve Category Networks
Specialized Category Networks BriteVision Café Network provides advertisers with a valuable communication channel capable of reaching over 12 million retail coffee consumers each month. In addition to segmen...

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11/29/2007
By:
 BriteVision Cafe Network
The company's business centers around its exclusive BriteVision Café Network®, because successful cup sleeve marketing requires much more than simply manufacturing a cup sleeve. The BriteVision Café Network ...

132


11/29/2007
By:

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