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 Zoom's Digital Roll-Out Hits 500 Nightlife Venues; Announces Expansion to 1,000 by First Half 2009
Bars and Restaurants Remain One of the Few Ways Advertisers Can Effectively Reach 21-34 Year-Olds

NEW YORK -- Zoom Media & Marketing, the dominant player in the targeted Out-of-Home nightlife category, today announced that it has expanded its digital footprint to over 500 installed billboards in nearly as many venues throughout the nation's top 1O DMA markets including New York, Chicago, Los Angeles, Atlanta, and Dallas. Zoom also projects that its digital network will grow to over 1,000 venues by the spring of 2009. Coming on the heels of the company's recent acquisition of Alloy's nightlife media business, this growth further cements Zoom's leadership in the exciting bar and restaurant media industry amid continued shifts in consumer behavior and ad avoidance by the highly valued 21-34 year-old demographic.

 
     
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CBS Outdoor Profile Page

Profile

Fast Facts

Year Co. Established: 03/01/1970
No. of Employees: 1000-5000
Company Type: Private
Role: Billboard Vendor; Sports Media Vendor; Transit Media Vendor
CBS Outdoor
Hits 2174
Member Since 03/18/2007 18:29:07
Last Online 06/10/2008 14:24:28
Last Updated 10/23/2007 09:48:17
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Profile

Overview

Overview:
CBS Outdoor is among the world's largest out-of-home media companies providing unparalleled media opportunities in the United States, Canada and Mexico and across Western Europe with a strong presence in the United Kingdom, Ireland, France, Italy, the Netherlands and Spain. The company has recently expanded into China where it sells advertising on 5700 buses in Beijing.

With traditional outdoor, street furniture and transit advertising properties, CBS Outdoor provides advertisers with coverage across vast geographies utilizing multiple media forms within key markets.

CBS Outdoor is a division of the CBS Corporation, the number one platform in the world for advertisers. CBS Corporation has preeminent positions in television, radio, outdoor and on-line advertising and is an industry leader in the creation, promotion and distribution of entertainment, news and sports with such well known brands as CBS Television, UPN, CBS Radio, Showtime, King World, Paramount Television, Paramount Theme Parks and Simon & Schuster.
Competitive Niche:
CBS Outdoor sells and services more out-of-home advertising than any other company in North America. With more than 1,600 U.S. employees located in more than 50 offices nationwide, we are the premier provider of out-of-home media in the United States. During the company's nearly seven decades its sole focus has been providing the very best out-of-home media opportunities to marketers across the country with more than100,000 traditional bulletins, Street Furniture in 17 markets and transit advertising in nearly every major US city.

Company Info

Website: www.cbsoutdoor.com
Location: NY
Company: CBS Outdoor
City: New York
State: NY
Zip Code: 10174
Country: USA
Address: 405 Lexington Ave NY
Phone #: 212-297-6400
Fax #: 212-297-6400

Contact Info

Contact Person: Natasa Jovanovic
Skype: nd
Direct Phone: 212-297-6400
Public E-Mail: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

Product/Service

Products / Services: 8 Sheet Posters; 30 Sheet Posters; Beach Advertising; Billboard/ Bulletins; Bus Advertising; Bus Benches; Bus Shelters; Mall Displays; Phone Kiosks; Railroad/ Train Advertising; Stadium Advertising; Street Displays
Specialized Services:

Bus Advertising: Buses go where people go - where they live, shop, work and play. The strength of the bus as an advertising medium is its constant ability to find a crowd. Buses "mingle with consumers," and follow the flow of shoppers and their spending power - speaking, showing and selling
along the way.

Bus ads ignite trends and fuel demand for the products and services they promote as they connect the dots between where the journey begins and ends - building and reinforcing brand images as they go with the flow.

Wrapped
Fullwrap
Fullback
Ultra SuperKing

Bus Exterior
King-Size Poster
Super King
Queen Size Poster
Headlight Display
Taillight Display

Billboard Advertising: The billboards that line our highways and populate the city landscape offer a glimpse into our national psyche. They are our latter-day town criers that announce what's hot and what's not; they define the trends, anoint the celebrities and create the buzz.

Brands are built on our roadways, where billboards telegraph their messages to America. They quench our thirsts, cure our aches and pains and help us decide what to eat, all while fashioning brands into household names. At times, they act as guides, directing us to hotels, eateries and amusements. They help us find businesses and services and help businesses find customers.

Offering a reflection of our time, place and mood, billboards are outdoor's great communicators.

Bulletin
Tall Wall
30-Sheet
8-Sheet

Railway Advertising:
Rail systems across the country move hordes of commuters from bedroom communities to downtown centers and then back. Quickly, efficiently, predictably. Skewing upscale and engaged in repetitive behavior, this crowd is highly desired by advertisers. It's an advertiser's opportunity to impress the hard-to-impress, 22 working days a month.

Commuter Rail
Platform Posters
Car Cards
Commuter Rail Brand Train
Station Domination
Platform Kiosks
Railroad Trestles
Standard/Pier Dioramas
Subway
Platform Posters
Car Cards
Station Domination
Brand Train

Mall Signage: Mall advertising is the perfect way to impact consumers as they are about to make their final purchasing decisions.

Street Furniture: "Street Furniture," whether it offers protection from the rain or provides on-the-street phone connections, acts as a consumer magnet. Big, bold and night-illuminated, they are magazine pages come to life. Whether providing broad-based coverage in many markets or targeted to a single neighborhood, "Street Furniture" is as perfect for high-end fashion and entertainment as it is for packaged goods. These units enable advertisers to connect with consumers on an intimate level - face to face.

Bus Shelter
Telephone Kiosks
Urban Panels
Beach Kiosk
Bus Benches

Specialty Media: The roar of the sports stadium. The frenzied rush of the shopping mall. The hum of the college campus. The mystique of a famous locale.

Specialty media captures the attention of consumers in the midst of the activities and lifestyles that make them uniquely American, blending with the environment to impact crowds in situations where they are most likely to "listen."

Times Square
Hollywood & Highland
Viacom Coliseum

 

Sports Media - CBS Collegiate Sports Properties has been a creative and innovative partner of the collegiate sports marketplace for nearly 20 years, providing a wide range of marketing, media and sales services to many of the nation's top collegiate athletic programs. Today, as a small and entrepreneurial division of one of the largest multimedia companies in the world, CBS Collegiate Sports Properties remains committed to college athletics and to the unique position that college sports holds on campus and in the hearts and minds of loyal alumni and fans. Current University clients include Arizona State, Florida State, Louisiana State University, Maryland, Northwestern, Stanford, the United States Air Force Academy, and Virginia.


SPONSORSHIP OPPORTUNITIES

CBS Collegiate Sports Properties offers businesses an opportunity to participate via the following components:

On-premise Signage

Game Sponsorships
- Football
- Basketball
- Baseball
Premium Hospitality
- Tickets
- Luxury Suites
- Special Events
Media
- Radio
- Internet
- Print
- Television
Marketing Rights
- Logo Usage
- Official Endorsements
- Consumer Promotions



CBSCollegiateSports

 

Countries

Global Markets: United States

Key People

New Business Contact: Jodi Senese

Market Coverage

Cities: Nationwide

Media Category

Media Category: Billboard Operator
Media Category 2: Indoor Signage Company
Media Category 3: Transit Advertising

Product PIX

Below are product photos submitted by the member as representative of their campaigns or product photos. Click on the image for a close up.


 
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  • EZINE

    OUTDOOR REACH MAGAZINE -Outdoor Adveritisng NEW!! Download your copy of OUTREACH MAY 2008 Volume 1, 3rd Edition.

    Click here to view / download

    In this issue:

    We are opening the vault to read and review over 30 outdoor media companies. In this edition we focus on youth marketing, big media platforms changing our landscape to the new companies to entering the network. Stay on top of some of the latest developments of top players in the industry and more. This month's edition is bigger and better than the last edition. From the response we are getting here, you're going to really like OUTREACH MAY 2008. Thank you for reading.

     Read it here first or hear about later.