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Year Co. Established: 01/01/1991
No. of Employees: 25-50
Company Type: Private
Role: Indoor Media
Zoom Media and Marketing
Hits 1670
Member Since 03/18/2007 13:54:02
Last Online 05/16/2008 10:15:12
Last Updated 04/24/2008 10:57:14
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Bally and Zoom Media & Marketing Extend Long-Term Media Agreement
Zoom to Install ClubCom Across Bally Total Fitness Chain

CHICAGO & NEW YORK, October 2, 2008 -- Bally, one of the world's largest fitness organizations, and Zoom Media and Marketing, a leading provider of place based digital media and advertising programming, announced today a long-term agreement designating Zoom as Bally's exclusive provider of customized digital media solutions as well as Bally's exclusive advertising sales & promotional partner.

Under the Agreement, Zoom will engage ClubCom, a subsidiary of Zoom and the world's leading provider of digital media networks for the fitness industry, to install a Bally digital media network (Bally TV) across each of Bally's 350 locations throughout the United States. The Bally TV Network will provide comprehensive media solutions including overhead audio-visual entertainment, personal entertainment programming, and digital signage. Zoom will provide advertisers with systematically integrated advertising and sponsorship opportunities throughout each of the digital programming offerings. Overall, the Bally network will be one of the largest private digital media networks in the United States with over 10 million monthly viewers captivated for nearly 90 minutes per viewing for a yield of over 180 million annual viewing hours.

"The creation of the Bally TV Network in association with ClubCom and Zoom Media will tremendously enhance our members' experience and provide a unique platform for educating our members." commented Stephanie Burnham, AVP of Marketing & Planning for Bally. "Zoom is the leader in the digital fitness media space and has proven that they can bring world class media programs to Bally." The addition of Bally brings to almost 1,200 the number of ClubCom gyms in the United States and 2,000 around the world.

The Agreement also extends the term of Zoom's existing billboard network across Bally comprising of over 800 illuminated billboards and over 1,800 static billboards. In addition, Zoom will be Bally's exclusive representative for product sampling and venue-based promotional activities.

"Bally is an outstanding media partner and we are thrilled to extend and expand our relationship," said Dennis Roche, President of Zoom Media and Marketing. "Adding Bally to the ClubCom digital network gives Zoom unparalleled national platform for advertisers interested in reaching the fitness audience."

The Bally digital media network will be fully installed and integrated beginning the late Fall and completed by the early Spring of 2009.

About Bally Total Fitness: Bally is recognized as a world leader and innovator of fitness services and products. Bally operates over 350 locations and facilitates over 10 million workouts each month. Bally operates full service fitness centers offering expansive strength and cardiovascular training areas as well as extensive personal training, group exercise and nutritional consulting and services. For more information, visit www.ballytotalfitness.com.

About Zoom Media & Marketing: Zoom Media & Marketing operates an indoor network of over 9,500 venues including fitness centers, indoor soccer facilities, bowling centers, family entertainment centers, restaurants and nightclubs that reach active consumers. Zoom also has an in-house event marketing and promotion department that constructs custom media placements and marketing programs. With over 55,000 billboards throughout North America and over 2,000 digital billboard venues with over 26,000 digital screens worldwide, Zoom is owned by the de Gaspe Beaubien family. For more information, visit http://www.zoommedia.com/us/.

About ClubCom: ClubCom is the world's leading provider of customized digital media networks for the fitness and bowling industries. Operating throughout the United States, United Kingdom, Germany, Japan and Australia, ClubCom entertains over 80 million viewers per month. ClubCom networks are dedicated to enhancing the viewer experience while driving the business initiatives and revenue streams of its facility partners. For more information, visit www.clubcom.com.

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(c) Zoom Media & Marketing 2008. All Rights Reserved.
112 Madison Ave, FL 8, New York, NY 10016
zoom-ny@zoommedia.com | 212.634.7981

Overview

Overview:
ZOOM MEDIA & Marketing is the leader in targeted out-of-home solutions efficiently delivering distinct demographic and psychographic niches in consumer lifestyle destination to our advertisers.

Through our exclusive billboard media networks, custom Experiential Marketing and sampling programs, and unique guerrilla media executions, Zoom reaches socially and physically active consumers in highly relevant destinations where consumers make an emotional connection.

Zoom Media & Marketing Networks:

Over 19,000 billboards in 3,500 locations

  1. Fitness Network – health clubs reaching active adults
  2. Active Family Network – family entertainment destinations reaching kids, tweens, teens, and their parents
  3. Social Network – bars, restaurants, and nightclubs reaching socially active and diverse adults
  4. Sampling - exclusive access, highly targeted, 100% compliant
  5. Experiential Marketing – targeted events, sampling, and promotions
  6. Guerilla Media – break through media concepts reaching kids through adults
Competitive Niche:
Fitness Network

Zoom Media & Marketing's Fitness Network delivers an upscale clientele. These trendsetters and influencers have a higher household income and are better educated than the average consumer. In this uncluttered environment your message will stand out and be remembered.

Details

  1. Exclusive partnerships with TSI (New York Sports Clubs, et. al.), Bally Total Fitness and other independent gyms
  2. Over 500 locations
  3. 2’ x 3’ Backlit billboards in the common areas
  4. 16” x 20” Classic billboards in locker rooms
Social Network

Zoom's Social Network allows advertisers to reach their consumers in a fun and exciting environment- bars, nightclubs, and restaurants. This diverse network of over 2,000 venues in the top 35 DMAs provides the opportunity to reach highly targeted segments of the 18-34 demographic. Each month, over 10 million people go through the Zoom Social Network while they are out enjoying themselves, providing significant reach for any marketing campaign.

Details

  1. Diversified establishments with highly specific targeting.

  2. Through multiple communications vehicles:

    CLASSIC
    BACKLIT
    EXPERIENTIAL MARKETING
    GUERILLA MEDIA
Active Family NetworkTM

Through Zoom's Active Family NetworkTM, advertisers can reach over 100 million kids, tweens, teens and parents per month. Zoom offers advertising and marketing programs in over 1,000 Bowling, Indoor Soccer, Family Entertainment, and Skating Centers in more than 30 top markets across the country. These destinations receive a minimum of 100,000 visitors each year and play host to families, summer camps, birthday parties (over 500,000 each year!), and other group outings. This network provides advertisers with an effective channel to reach this family audience while they are active and having fun!

Details

  1. 4' x 6' Megalit billboard
  2. Birthday party sponsorships
  3. Events and promotions
  4. Sampling and product demos
  5. Guerilla media

 

Bowling | Indoor Soccer | Family Entertainment | Skating Centers

 

 

 

 

Company Info

Website: www.zoommedia.com
Location: New York, NY
Company: Zoom Media and Marketing
City: New York
State: NY
Zip Code: 10016
Country: USA
Address: 112 Madison Avenue 8th
Phone #: 212-994-4505
Fax #: 212 634-0041

Contact Info

Contact Person: Lee Levitz
Skype: nd
Direct Phone: 212-994-4510
Public E-Mail: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

Product/Service

Products / Services: 1 Sheet Posters; Arenas; Bar / Nightclub; Digital Kiosks/ Indoor; Graffiti / Painters; Health Club / Static; In-Store Signange; Restaurants; Restroom Advertising; Sampling; Street Teams; Wild Postings; Wrap Companies
Specialized Services:

CLASSIC

It's simple, yet undeniably captivating and gender-focused. The CLASSIC catches your eye and holds it - for at least 30 seconds. Consumers see the message and third-party research proves they retain it.
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Features

  1. High Frequency
  2. Intimate one-to-one dialogue
  3. Perfect gender segmentation
  4. Inescapable

Description

  1. Ad dimensions: 13 in. x 17 in.
  2. Solid steel frame
  3. Anti-theft construction
  4. Protective Plexiglas cover
  5. "Talking", digital display, and sampling capabilities

Greater creativity means greater impact.

Zoom Media & Marketing brings its clients' innovative ideas to fruition. As a result, a variety of elements can be added to the CLASSIC panel to enhance its appearance and its effectiveness.

Innovative Ideas

  1. Sound
  2. Post Cards
  3. 3D
  4. Spot Lighting
  5. On-frame Sample Distribution

To obtain detailed technical specifications:alt alt

BACKLIT

A highly effective advertising product that is also striking to look at. The backlit panels are on constant display, distinctive in any setting. They are used in limited numbers, exclusively in establishments where customer volume is high. Placed by the bar, dance floor, in workout areas, or in other high traffic locations, the boards can't be missed.

 

Features

  1. Illuminated for high-quality ad rendering
  2. Offers extended and repeat exposures
  3. Leverages "venue equity"
  4. Distinctive
  5. No clutter

 

Description

  1. Ad dimensions: 24.75 in. x 32.75 in.
  2. Striking aluminium frame
  3. Backlit panel

 

To obtain detailed technical specifications:alt alt

MEGALIT

These large format ads are customized to suit each location and are strategically placed in common areas to maximize impressions. Currently featured in Zoom's Active Family Network, the MEGALIT can deliver a great impact.

 

Features

  1. Landscape Format
  2. Illuminated
  3. Highly Visible

 

Description

  1. Visible ad dimensions: 4 ft. x 6 ft.
  2. Steel frame with shatter resistant glass

 

To obtain detailed technical specifications:alt alt

DIGITAL

Zoom Media & Marketing is building the most ad-friendly DIGITAL Signage platform in our industry leading Social Network. Now, advertisers can reach 18-34 year olds in nightlife settings with compelling HD video and Flash animations on large format screens. This broadband-connected network allows advertisers to schedule when their content runs - by day, by daypart, and more, as well as insert different pieces of creative at different times. Contact your Account Executive to arrange a demo.
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Features

  1. HD video & Adobe Flash-compatible players
  2. Full-motion graphics
  3. Creative flexibility in flighting and dayparting

Description

  1. 37- to 50-inch screens installed in the best venues in the hottest neighborhoods
  2. Premium board placement ensures your brand's creative is seen!

Greater creativity means greater impact.

Innovative Ideas

  1. Run date-specific creatives - useful for products that promote before their in-field date
  2. Book a :30 spot and schedule three :10 spots or six :5 spots!
  3. Contact your Account Executive for more innovative media solutions!

To obtain detailed technical specifications:alt alt

  Sampling

Zoom offers highly effective sampling programs in our exclusive Networks. Programs can be targeted to a variety of different demographic and psychographic groups such as:

  1. Kids 6-11
  2. Tweens
  3. Teens
  4. Young Adults 18-24; college
  5. Adults 25-34
  6. Adults 25+ w/children
  7. Adults 25+ w/HHI $100M +
  8. Adults 18+ health and fitness
  9. Trendsetters
  10. Ethnic groups
  11. And more...

All sampling programs are 100% compliant, and documented through Zoom Media & Marketing's Sample Tracking System (STS) to demonstrate that every sample reaches the marketplace.

Countries

Global Markets: United States; Canada

Key People

President: Dennis Roche
New Business Contact: Lee Levitz

Market Coverage

Cities: Billings AL; Phoenix AZ; Los Angeles CA; Orange County CA; Sacramento CA; San Diego CA; San Francisco CA; San Jose CA; Colorado Springs CO; Denver CO; Hartford CT; Washington DC; Ft. Lauderdale FL; Miami FL; Orlando FL; Tampa FL; Atlanta GA; Chicago IL; Indianapolis IN; New Orleans LA; Boston MA; Baltimore MD; Detroit MI; Grand Rapids MI; Minneapolis MN; Kansas City MO; St. Louis MO; Charlotte NC; Raleigh-Durham NC; Las Vegas NV; New York NY; Rochester NY; Cincinnati OH; Cleveland OH; Columbus OH; Portland OR; Philadelphia PA; Pittsburgh PA; Provincetown RI; Greenville SC; Nashville TN; Austin TX; Dallas TX; Ft. Worth TX; Houston TX; San Antonio TX; Salt Lake City UT; Seattle WA; Madison WI; Milwaukee WI

Media Category

Media Category: Ambient Media Provider; Digital Media Provider; Event Marketing Service; Guerilla Marketing Firm; Indoor Signage Company
Media Category 2: Indoor Signage Company

Brands

Previous Clients:

Pepsi

The Disney Channel

Speed Network

E!

 

Articles

DateTitleHits
Monday, 15 September 2008Zoom Media & Marketing Acquires Fitness Network Leader ClubCom894
Wednesday, 06 August 2008Zoom's Digital Roll-Out Hits 500 Nightlife Venues; Announces Expansion to 1,000 by First Half 2009654
Friday, 04 April 2008Zoom's Digital Bar Media Has Significant Impact On Ad-Adverse Trendsetters According to New Research852
Tuesday, 11 March 2008Zoom Acquires Rights to Alloy's Bar and Restaurant Media Network688
Wednesday, 27 February 2008BIG Is The New Pepsi Stuff In NYC1254
Wednesday, 14 November 2007Zoom Media & Marketing Wins Adweek Buzz Awards1052
Wednesday, 05 September 2007CourtTV's Bounty Girls1009
Wednesday, 01 August 2007ZOOM Launches BlueTooth Network794
Monday, 30 July 2007ZOOM Launches Digital Billboard Initiative996
Wednesday, 25 July 2007Indoor Media Provider To Offer Advertisers Coast-to-Coast Digital Network773
Monday, 26 March 2007White Castle's Integrated Family Network Program870
Monday, 26 March 2007JEEP 'Tag Shops' @ The Winter X Games1127
Monday, 19 March 2007ZOOM MEDIA & MARKETING EXPANDS THE FITNESS NETWORK TO INCLUDE MAJOR INDEPENDENT GYM CHAINS806
Saturday, 11 November 2006Zoom Media's Mystery Shopper Campaign1111
Saturday, 11 March 2006E! The Simple Life: Till' Death Do Us Part685
Tuesday, 11 October 2005ZOOM Ads Family Bowling Center Network695
Wednesday, 05 October 2005Online Validation of More than 100 Campaigns Generates Positive Response From Agencies653

Product PIX

Below are product photos submitted by the member as representative of their campaigns or product photos. Click on the image for a close up.


Digital ad...



NYC Non Tr...



Indoor dig...



Mega Lit P...



Mega Lit P...



Classic Pa...



 

Marketplace Ads

   Ad Views Price Date
 Great Results With Digital Signage
If you want to reach trendsetters and create buzz around a brand, the Social Network is the place to be! Arbitron's study of the Social Network showed that the audience in this network is made up of professi...

218

05/13/2008
By:
 New York Street Team Advertising
Street teams and guerilla marketing @ Times Square, NYC Use street teams to utilize sampling, handouts, promotional products, couponing, etc..in your next marketing campaign. Zoom Media and Marketing Con...

260

02/27/2008
By:
 Canada Outdoor Advertising Networks
Zoom Media's Canadian indoor advertising network of 26,500 canada billboards, installed in 3,900 establishments, covers 8 networks (Resto-bar, Campus, Sport, Parking, McDonald’s, Medical, Golf and Agency) acros...

268

11/28/2007
By:
 Electroluminescent Advertising
Want a cool way to energize your standard billboard ad? Now you can add custom lighting sequences to a Backlit advertisement. Using Electroluminescent technology, Zoom can take your ad and illuminate differen...

328

11/01/2007
By:
 Digital Billboards in Social Networks
As you may already know, Zoom Media is excited to have launched Digital Billboards in thier Social Networks. Now in top nightlife destinations in New York, Chicago, and Los Angeles - expanding through the top...

320

10/31/2007
By:
 Indoor bluetooth network in 100 bars and restaurants
ZOOM offers advertisers the opportunity to ‘broadcast’ free ad-related content like video trailers, music tracks, movie previews, sports clips, and coupon offers to complement their in-bar campaigns. Indoor blu...

395

09/05/2007
By:
 Social Network of Ten Million
Zoom's Social Network allows advertisers to reach their consumers in a fun and exciting environment- bars, nightclubs, and restaurants. This diverse network of over 2,000 venues in the top 35 DMAs provides the ...

377
Contact for current
05/28/2007
By: llevitz

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