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Robert Shockey, CEO Whats's What?- Premier Members


"What's What?" is a brand new webinar series from The Great Outdoor Network. These webinars are basic tutorials presented by Robert Shockey. Each company and their mediums are unique in their role within the industry and types of services they provide advertisers. More importantly, how can these companies and their services be leveraged? As a consultant for many companies, Robert shares his intimate insight and knowledge of the members, the industry and the network.

Check back to this section and tune in regularly or register to the network and be one of the first to be informed.

Click the "watch" link to watch the newest release aimed at educating the visitor of the GON.  WATCH

 
     
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College Marketing Brand Loyalty Begins With The Youth               Advertisers are always seeki... Read more...
 
Ambient Planet Profile Page

Profile

Fast Facts

Year Co. Established: 03/18/2000
No. of Employees: 25-50
Company Type: Private
Role: Ambient Media Vendor
Ambient Planet
Hits 2186
Member Since 03/18/2007 13:49:59
Last Online 04/01/2008 16:52:15
Last Updated 11/14/2007 11:42:32
Skype My status
 

Profile

Overview

Overview:

AMBIENT PLANET LIMITED, as subsidiary of Media Initiatives Group U.K., was founded in December 2000 and has quickly become one of the leading sources for ambient or alternative media. The term “ambient” was originally coined in Europe to describe all “out-of-home” media opportunities that do not fit within established media definitions.

Ambient Planet offers the ability to target a variety of consumer segments with media opportunities in places matching the lifestyle of consumers smart marketers are trying to reach. Many of the media formats are available nationwide and/or by ZIP code.

Competitive Niche:

Ambient Planet creates and implements innovative media and marketing campaigns for advertising agencies, media companies, PR firms or clients direct. We believe the proliferation of competition and the emergence of new technologies increase the need for a media provider that is creative, versatile, smarter and bolder.

Our charter is to connect with consumers in relevant, yet unexpected and surprising channels. Our focus is always on the needs of our clients and what they are trying to achieve for their business. We strive to optimize results within budgets, pursuing artistic and creative excellence in everything we do.
Cost Effective: Ambient media is usually half the cost of traditional outdoor advertising and a fraction of the cost of T.V. or radio.
Target - Market Specific: We provide fresh and unique media vehicles to reach consumer segments ranging from 49 year-old Wall Street executives to 13 year-old Ballerinas.

Company Info

Website: www.ambient-planet.com
Location: New York, NY
Company: Ambinet Planet
City: New York
State: NY
Zip Code: 10012
Country: United States
Address: 270 Lafayette Street Suite 905
Phone #: 212-334.5810
Fax #: 212-334.5811

Contact Info

Contact Person: Linda Bueno
Skype: NA
Direct Phone: +12123345810 ext.201

Product/Service

Products / Services: Bag Ads; Bar / Nightclub; Campus Advertising; Door Hangers; Event Marketing; Health Club / Static; Hotels; In-Store Signange; Lighting Products; Nail Salons; Restaurants; Sampling; Street Teams; Wrap Companies
Specialized Services:

Interior Billboards

We operate a U.S. network of over 7,000 venues, targeting active and difficult to access consumers. Our interior billboards are prominently displayed in high traffic venues, such as hair salons, nail salons, barber shops, nursing homes, pet care centers and more. Interior billboards allow advertisers the ability to speak to a receptive and captive audience. Our venues have been carefully selected to provide our advertisers with the best visibility and targeting power.

Women’s Lifestyle Network - Going to a hair or nail salon has become a social event. Many women go with their friends, families and spouses and have turned the salon space into popular spots for bridal showers and anniversaries. Our billboard network which covers over 5,000 framed billboards can be customized to reflect your demographic and geographic requirements.

Location: Nail Salons, Hair Salons and Spas
Available: Top 25 DMAs, and growing
Description: Solid steel 16" x 20" frame

Men’s Lifestyle Network - The men's grooming market is finally starting to blossom, as men become less self-conscious and more knowledgeable about the ever-expanding range of personal care products available. Barbershop billboard locations have been chosen with care to ensure that advertisements reach an appropriate and receptive male-dominated audience. Other networks can target adult night club attendees and commuters. Specific venues can be cherry-picked based on demographic and geographic needs.

Location: Barbershops, Gentlemen's Clubs and Commuter Ferries
Available: Select Markets
Description: Solid steel 16" x 20" and 21" x 21" frames (commuter ferries)

Adult Community Network - Americans between 45 and 64 years old have dramatically higher actual and median incomes than the 15 to 34 year old age group. Older consumers spend more on cars, clothes, entertainment, furniture and other personal goods than their younger counterparts. Our inescapable billboards are placed in venues where advertisers can speak to this lucrative demographic in an intimate and welcoming environment.

Location: Nursing Homes, Bingo Halls, and more
Available: Top 10 DMAs and growing
Description: Solid steel 16" x 20" frame

Place Based Marketing
Our exclusive partnerships offer us the ability to access targeted and hard-to-reach consumers through a magnitude of 'ambient' media holdings. Having been producing and placing ambient media in both the U.S. and U.K. markets since 1995, we believe our unrivalled industry knowledge and proven expertise make us the best in the business.
  • In-your-face, can't be ignored media
  • Coverage in top 100 metro markets
  • More targeted than most out-of-home media; ability to target by zip code, regionally or nationally
  • Excellent media mix branding, sampling and couponing
  • Guaranteed effective distribution and delivery
  • Category exclusivity
  • Clutter-free environment

Offered in Beauty salon, deli, door hanger, dry cleaner, hotel, newspaper poly bag, pharmacy and shopping malls

Events & Promotions
Events are one of the best ways to truly interact with your target audience. To ensure your event is a success, it is important to have quality people communicating your message. Ambient Planet strives to do just that. With complete turnkey operations, customized service, and rigid accountability, Ambient Planet will ensure your event's professionalism from start to finish.
Type of staff include:
  • In-your-face, can't be ignored media
  • Spokes models
  • Promotional Samplers
  • Product Demonstrators
Offering light projection, vehicle wraps, college, street teams, nightlife & restaurant media.

 

Countries

Global Markets: United States

Key People

President: Perry kirk
New Business Contact: Linda Bueno

Market Coverage

Cities: Nationwide

Media Category

Media Category: Ambient Media Provider
Media Category 2: Indoor Signage Company
Media Category 3: Environmental Media
Media Category 4: Outdoor Solution Company
Media Category 5: Guerilla Marketing Firm

Brands

Articles

Product PIX

Below are product photos submitted by the member as representative of their campaigns or product photos. Click on the image for a close up.


 

Marketplace Ads

   Ad Views Price Date
 Nightlife and Restaurant Media
Eating and drinking are the most common socializing activities for adults 18-34. From restaurants to bars, everyone is looking for a way to unwind and reconnect with family and friends. With our Nightlife & R...

262


11/13/2007
By:
 Place Based Advertising Nationwide
Place based advertising now available in beauty salons, delis, door hanger, dry cleaner, hotel, newspaper poly bag, pharmacy, shopping mall. In-your-face, can't be ignored media Coverage in top 100 metro ma...

254


11/13/2007
By:
 Men's Lifestyle Indoor Advertising Network
MEN'S LIFESTYLE NETWORK The men's grooming market is finally starting to blossom, as men become less self-conscious and more knowledgeable about the ever-expanding range of personal care products available. Ba...

253


11/13/2007
By:
 Women's Lifestyle Network
WOMEN'S LIFESTYLE ADVERTISING NETWORK Going to a hair or nail salon has become a social event. Many women go with their friends, families and spouses and have turned the salon space into popular spots for brid...

283


11/13/2007
By:

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 Ambient Planet Presentation

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Categories Title Hits
Ambient Planet - Atlanta 609
Ambient Planet - New York 726

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    OUTDOOR REACH MAGAZINE -Outdoor Adveritisng NEW!! Download your copy of OUTREACH MAY 2008 Volume 1, 3rd Edition.

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    In this issue:

    We are opening the vault to read and review over 30 outdoor media companies. In this edition we focus on youth marketing, big media platforms changing our landscape to the new companies to entering the network. Stay on top of some of the latest developments of top players in the industry and more. This month's edition is bigger and better than the last edition. From the response we are getting here, you're going to really like OUTREACH MAY 2008. Thank you for reading.

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