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 Escalator Handrail Advertising achieves unprecedented 76% unprompted advertising recall.

Escalated Advertising commissioned Roy Morgan Research to complete a number of consumer recall studies on its Escalator Handrail Media.

The results far out-performed competing out of home media such as billboards, street furniture or shopping centre panels:

  • 76% unprompted advertising recall
  • 75% unprompted brand recall
  • 85% prompted advertising recall
 
     
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Carroll Media Services, Inc. Profile Page

Profile

Fast Facts

Year Co. Established: 02/01/1993
No. of Employees: 100-500
Company Type: Private
Fiscal Year-End: December
2006 Billings: N/D
Role: Auditor / Research
Carroll Media Services, Inc.
Hits 1506
Member Since 03/14/2007 23:06:01
Last Online 05/16/2008 10:16:21
Last Updated 06/26/2007 06:36:44
Skype My status
 

Profile

Overview

Overview:
Founded in 1993, Carroll Media Services, Inc. provides independent third-party audits, pre-rides, research, and monitoring for all traditional, alternative, in-store, and digital Out-of-Home media programs. Compliance is also provided in the promotions industry. Through the utilization of over 110 trained Field Representatives in 43 US states, Canada, and Mexico, CMS is the leader in quality control and proof-of-performance in the Out-of-Home media industry. 
CMS also operates OutdoorAdTrak, the largest current OOH media image database.  Offered by subscription for educational purposes and competitive intelligence, the top 20 US markets are monitored daily for new OOH images from a variety of OOH vehicles - including in-store and alternative OOH.  The current database is over 32,000 and is pooled from US and international markets.
Competitive Niche:
 Outdoor Audits and Pre Rides
 Outdoor AdTrak®
 PromotionTrak®
 
 
At Carroll Media, we believe compliance is a promise, not an option. We provide an independent, proactive approach to protecting your out-of-home media investment.
 
The most comprehensive out-of-home media monitoring service available. Creative images are uploaded daily from the US and international markets.
 
Third-party promotion compliance observations and reports - specializing in Event Marketing, In-Store, Sampling, and Retail Merchandising
 
 
• Outdoor Advertising audits
• Pre-rides and outdoor advertising ratings
• Local market expertise from 110+
experienced field professionals
® Registered trademarks of Carroll Media Services

Company Info

Website: carrollmedia.com/
Location: Alpharetta, GA
Company: Carroll Media Services, Inc.
City: Alpharetta
State: GA
Zip Code: 30022
Country: United States
Address: 11180 State Bridge Rd.
Phone #: +17707771485
Fax #: +1 770 777 1486

Contact Info

Contact Person: Glenn Carroll
Skype: NA
Direct Phone: +17707771485 x 102
Public E-Mail: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

Product/Service

Products / Services: Other

Countries

Global Markets: Mexico

Key People

CEO: Glenn Carroll
President: Glenn Carroll
New Business Contact: Rachel Gratia

Market Coverage

Cities: Nationwide

Media Category

Media Category: Audit Service

Brands

Previous Clients:
 

. ABC-TV
. Abercrombie & Fitch
. Accenture
. Acura
. Adidas Footwear
. Arista Records
. Alberto Culver
. Albertson's Grocery
. Allied Domecq

.Alltell Communications
. American Dairy Association
. American Express
. Apple Computers
. Atlantic Records
. Bacardi USA
. Bahamas Tourism
. Bank One
. Beck's Beer
. Boston Market

. Breyer's Ice Cream

. Burger King
. California Pizza Kitchen
. Carson Products
. Center for Disease Control
. Chiquita
. Chivas Regal
. Citibank
. Coca-Cola
. Colgate-Palmolive

. Corona Beer
. Courvoisier
. CVS Drugs
. Diner's Club
. Disney/Buena Vista Pictures
. Disney Home Entertainment
. Dominick's Grocery
. Dunkin Donuts
. Earthlink
. eHarmony

. E-Loan
. Energizer Batteries
. ESPN
. Excalibur Casino
. Fox Home Video
. General Motors

. GlaxoSmithKline

 

 

.Goody's Stores

.Hennessy

. Honda

. Hyundai Motors
. Infiniti Automobiles
. Jameson Irish Whisky
. Jet Blue Airlines
. Jewel-Osco

. Johnson & Johnson
. JP Morgan Chase
. KB Home
. Kia Motors
. K-Mart
. Kohl's Dept. Stores
. Kraft
. L'Oreal
. Levi's
. Lexus Automobiles
. Lifetime TV
. Lowe's
. McDonald's
. Maker's Mark
. Marriott
. Martell
. Mazda

. Modelo Beer
. Monster.com
. Microsoft
. Mike's Hard Lemonade
. Nestle
. New Line Cinema
. Nextel
. Nissan Automobiles
. Orkin Exterminating
. Outback Steakhouse

. Pacifico Beer
. Paramount Pictures
. Philip Morris
. Post Cereal
. Presidente Liquor
. Proctor & Gamble
. Quik Trip
. Radio Disney
. Rate One
. Safeway
. Samuel Adams

 

  
      
    

. Sauza Tequila

. Seagram's
. Six Flags

. Smirnoff Liquor
. Sony Ericson
. Sony Pictures

. Steak n Shake
. Stolichnaya Vodka
. The Clorox Corporation
. The Gap / Old Navy

. The Wall Street Journal
. Toyota/Scion XB
. Truck Stops of America

. Tylenol

. Unilever
. U.S. Cellular
. Verizon
. VH-1
. Volkswagen
. Vonage
. Vons's Supermarkets

. Wal-Mart
. Warner Brothers Music
. Weatherproof Garments
. Weather.com

. Wellpoint Healthcare
. Wynn Resorts
. Yahoo!

 
     

Articles

DateTitleHits
Tuesday, 09 October 2007Pre-rides And Post-buy Audits Help Solidify Outdoor Campaigns' Effectiveness816
Wednesday, 19 September 2007Media Buy Protection2679
Wednesday, 03 November 2004Riding The Boards of Outdoor Advertising1162

Product PIX

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Marketplace Ads

   Ad Views Price Date
 Custom Research
Carroll Media Custom Research specializes in intercept surveys to determine media recall and consumer trends. The CMS Methodology Lab works with our clients to design each survey, and The Carroll Network admini...

314


10/03/2007
By:
 The largest, most current Out-of-Home image database in the world with over 35,0
OutdoorAdTrak captures national and regional advertiser's in the top 20 US markets each month with over 1,500 images from a variety of OOH and in-store media types. Other domestic and international markets are...

328


10/03/2007
By:
 Promotions, In-Store, and Event Marketing Compliance Audits
Through CMS' PromotionTrak service, our Field Professionals conduct unannounced audits to verify contractual compliance - whether it's an In-Store sampling or merchandising effort; street teams; or an Event Mar...

314


10/03/2007
By:
 Are your outdoor ads in the right neighborhood?
Your outdoor programs are probably purchased at a fair rate and look great on a spotted map, but have all locations been approved in the field? At CMS, we conduct third-party outdoor pre-rides and post-buy aud...

330


10/03/2007
By:

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