Founded in 1992, Strategic Alliance Group offers a unique marketing vehicle that simultaneously places cash and an exclusive coupon offer in the hands of potential customers. We work with major banks across the country to provide direct to consumer advertising on ATM receipts and bank materials, giving you tremendous flexibility for immediate impulse opportunity and brand building.

A Network of National Exposure.

Strategic Alliance Group is the largest provider of advertising and promotions on ATMs. We have a network of ATMs spanning every major market in the continental US. With over 350,000 ATMs in the United States representing over 13 billion transactions per year, ATM advertising offers the opportunity to reach an infinite number of customers.

In Banks. In Stores. Everywhere.

Our two-tier network includes ATMs inside of bank branches as well as off-site ATMs inside pharmacies, grocery stores, shopping malls, airports, retail stores, convenience stores, discount stores and more!

An Integrated Marketing Program.

ATM advertising offers a range of tools to reach your customer with direct response and image advertising, including four-color ATM receipts delivered at the point of purchase. Add on-screen advertising to create a powerful one-two punch that generates awareness and product-specific requests; reach prospective customers at home with statement inserts; merchandise your promotion with counter cards, easels, posters and ATM toppers.

Undivided Attention.

ATM promotions are able to target young, educated, upscale prospects, with cash in hand, who are ready to spend money. With ATM advertising, you get the undivided attention of your prospective customers. That's because yours is the only offer on the receipt - no clutter, no competition. And because ATM receipts are not wrinkled up and thrown away, but instead saved for up to 30 days to balance checkbooks, ATM promotions offer a 70% retention rate.

While register tape, free-standing inserts (FSIs) and shared mail too often seem targeted for the trash can, ATM promotions is able to target young, upscale prospects, with cash in hand, and who are ready to spend money.

70% Retention		ATM Promotions are the only vehicle that have an additional reason to keep the coupon besides the coupon itself. That's because ATM receipts are not wrinkled up and thrown away, but instead, saved to balance checkbooks.
Impulse Opportunity		ATM Promotions reach customers at the beginning of the purchasing cycle. Register tape reaches its audience at the end of the cycle, while FSIs and shared mail reach customers at home where the impulse opportunity is practically non-existent.
No Clutter		ATM Promotions are not displayed with dozens upon dozens of other coupons. They appear on the back of every ATM receipt all by themselves. You'll have your target's undivided attention.
Demographics		ATM Promotions are the most cost-effective coupon vehicle available, based on pricing and redemption.
Cost-Effectiveness		ATM Promotions are the most cost-effective coupon vehicle available, based on pricing and redemption.
Distribution		ATM Promotions offer a steady, gradual distribution, unlike FSIs and shared mail which are all dropped in a day, forcing retailers to staff up to meet the flood of redemptions.
Bonus Circulation		In the printing process, we always have bonus circulation that we give you free of charge.

Office Max		Jiffy Lube		Sonic		Little Caesars'
AT&T		Coldwater Creek		Lennox		The Sharper Image

Total coupons: 1.7 million
Total orders: 6,920
Total delivered sales: $1,649,594
Average ticket: $238
Total orders by new customers: 4026 (58%)
Total delivered sales by new customers: $992,740 (60%)
Total expense (includes coupon costs and $10k payment): $350,780
CPA: $87

Scott Mallory, Office Max

"I find the program to be very affordable and a good investment of our advertising dollars. I like the fact that the coupons redeem gradually and that we reach NEW customers who have MONEY to spend."

Leon Wennekamp, Grease Monkey

"The ATM couponing program not only exceeded our expectations, but we were actually able to bring in more new clients with ATM couponing than with any other mass market coupon vehicle. Best of all we were able to accomplish this for less money."

Mark Healy, Valvoline Instant Oil Change

"If we were to take a straight line of projection of the entire market... that would result in 324 coupons for an additional $31,008.06 in what is historically a 'slow' month for the automotive industry!"

Terry Campbell, GoodYear

"The ATM couponing program has opened a new door to qualified customers. Because this program is efficient and effective, we will continue to support the implementation of this unique tactic. In a world of advertising and coupon saturation, the ATM coupon program is a fresh way of talking to our target audience."

Kevin Bates, Precision Tune

"I wanted to drop you a note to say how pleased I am with the ATM coupon program that we are doing in Memphis. It continues to redeem at significant levels. In fact, it is one of the strongest mass market coupon programs we have ever done."

Thomas Barzizza, Blockbuster Video

"Not only was ATM couponing significantly less in price but it redeemed 25% higher than shared mail. Its cost per redemptions was over 100% less. ATM couponing represents the best return on investment."

Nanette Davies, Valvoline

"Everyone here is in agreement that this is the most effective advertising campaign that we have run in a number of years. Not only are we planning on repeating this promotion next year, we want to increase it as well."

Bill Grieshober, Springbrook Golf Pro Shops

"The profit-to-investment ration was 358%. With these results, I would recommend the use of the ATM coupon program to any business with multiple locations in any given market. It's the kind of combination I like: people with cash in their hands along with my coupon."

Rick Poslick, Long John Silvers

"ATM couponing is out-performing our other print programs on redemption rate and cost per redemption. The former pleases our restaurant operators a great deal, the latter pleases me and our franchise owners even more!"

Mark Hardison, Carl's Jr.

"I would advise anyone wanting to increase business to put together a very good offer and watch the coupons come in!"

Rita Lynch, Pizza Hut