A Veteran in the Outdoor Industry
Black Dog Media Founder, Paul Ducharme, began his career in the outdoor industry in 1993 with Revere Advertising, Washington, DC. By 2003, Paul was a National Account Executive with Clear Channel Outdoor where he sold over 40 national markets and was responsible for in excess of $20 million dollars in annual billing. In 2003 he joined Vista Media’s national sales division where he developed new business and continued to enhance existing relationships among key industry leaders. In early 2004, Paul accepted a position as VP, Mid Atlantic Sales Manager for Medallion Taxi Media and was responsible for managing the markets of Washington, DC, Baltimore and Philadelphia.

Black Dog Media was conceived during his long tenure in the industry where he met billboard plant owners and operators who were looking for national sales representation. Having started in the industry with a small regional company, Paul Ducharme had the insight and understanding of the challenges and opportunities facing independent outdoor companies. That, along with his relationships with national advertising agencies, buying services and clients, was the catalyst for creating Black Dog Media.

By partnering with Black Dog Media, small independent out-of-home companies can play in the big leagues and reap the benefits of our longstanding personal relationships with buyers and corporate decision makers. And in turn, this hand-selected portfolio of out-of-home opportunities provides media buyers with unique and exclusive options for their clients’ needs.

Outdoor Advertising Keeps Pace with Today's Consumers
People are on the go. From work to home, school to soccer games, nearly 80% of consumers are gone from home for the majority of their day. This trend has spawned new labels for consumer groups like "power pedestrians," "super commuters" and "mega-milers." Heavy commuters like these are unlikely to be reached by newspaper or rush-hour TV.

No longer considered "non-traditional," outdoor advertising has earned a necessary role in successful, brand-building media mixes.

Right Here, Right Now
As they swing by the drugstore, grab something to eat or zip to the mall, catch consumers minutes before they make their decisions. Make an impact, change behavior, drive sales, raise awareness. Whatever your business goal, there's no better way to get in front of your audience than outdoor advertising. And, quite literally, there's no way around it.

Black Dog Media Delivers
From Boston to Seattle, Black Dog Media has an impressive portfolio of bulletins and wallscapes, including landmark units, spectaculars, verticals and traditional bulletins, in the country's top DMAs. Check out our inventory and see your best options to connect with your customers via the advertising superhighway.

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