As the green movement continues to grow, how do you target those individuals to whom it means the most?  Data recently released by MRI and Scarborough indicates that health club members are a worthy focus.

According to MRI, active health club members are 86% more likely than the average US adult to be considered 'Green Advocates', defined by MRI as 'The Greenest of the Green'.  Active health club members are also 39% more likely to be 'Green at the Supermarket', regularly buying green products and eating organic food.
According to Scarborough, hybrid vehicle owners are 83% more likely to be a member of a health club then the average US adult.

"This data from MRI and Scarborough further bolsters the 'early adopter' reputation of health club members," said Richard Hirsch, CMO of HCPN.  "This hard-to-reach audience represents the 'alphas' in each community – seeing movies first, dressing in the latest fashions, voting more regularly, volunteering more often – so they stay on top of and lead the trends that shape our nation.  Being green fits perfectly with who they are and what they do," he added.

To download a one-sheet overview on the 'greenness' of health club members, click here.

To download HCPN's current media kit, click here.

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Jeff Goldman, most recently National Account Manager and Eastern Regional Sales Manager at JCDecaux, joins HCPN as SVP – Eastern Regional Sales Manager and will manage the company’s NYC-based Sales Office.

"We're really pleased to bring Jeff on board to lead our already strong New York team," said Lon von Hurwitz, President - Sales, Marketing and Customer Relations for HCPN.  "Jeff is a well-respected industry professional with a deep background in OOH digital media, specifically with JC Decaux' digital network in US airports.  We look forward to Jeff making significant contributions to our company overall, and we will specifically leverage his valuable digital experience as we continue to roll out our digital media network in prime health clubs throughout the country," he added.

"I am thrilled to join such a well-positioned and growing company," said Jeff.  "HCPN makes so much sense for so many potential clients.  I look forward to leading the great team in New York and helping to build upon the tremendous success that HCPN has already experienced," he added.

Health Club Panel Network™(HCPN) is the largest provider of advertising panels and other marketing opportunities in the top U.S. health clubs.

HCPN's exclusive relationships with thousands of health clubs nationwide offers unique, uncluttered access to a targeted group of millions of active and influential consumers. Interested? Click here to learn more.

According to MRI, health club members are light TV viewers and 77% DON'T read the top health and fitness magazines. For a one-sheet on this data, click here. Let HCPN help you extend your reach with active adults in the uncluttered, highly responsive environment of health clubs.