SEATTLE – To combat the expected sweltering summer heat in the months ahead, A&W will begin touring a mobile ice-cold smoothee and slushee machine around the Yakima area for consumers just in time for Independence Day, beginning July 3rd.

A&W will utilize a special mobile advertising truck for their “Sweets & Treats” campaign, which features 10 scrolling billboards showcasing the new A&W Cherry Lemonade slushee and BananaBerry Dream smoothee. In a 3D mobile showroom, the truck will feature a replica of a 1950’s A&W diner, serving samples of the sweet treats to event crowds.

Conducting detailed in-home interviews with 26,000 adults nationwide for nearly 30 years has made Mediamark Research Inc. (MRI) and its consumer insights database an indispensable resource for media planners and marketers. MRI has enhanced its offerings through the introduction of customized segmentation analyses that delve beyond traditional demographic data; to the creation of actionable consumer group profiles.